Spellbrand Blog

Coping with Branding Failure: How to Recover and Rebuild Your Brand

Brand failure happens to even the most successful companies. Learn how to identify the warning signs, recover from branding mistakes, and rebuild a stronger brand identity that resonates with your audience.

The Psychology of Logo Shapes: How Geometry Influences Brand Perception

Discover how circles, squares, triangles, and other geometric shapes in logo design subconsciously influence consumer perception and brand trust.

Brand Guidelines: How to Create Style Guides That Ensure Consistency

Master brand guidelines creation. Learn what to include, how to structure, and how to create style guides that ensure consistent brand application everywhere.

The Ultimate Guide to Brand Naming: How to Create Memorable Names That Stick

The complete guide to brand naming. Master proven strategies, avoid costly mistakes, and create names that are memorable.

[Sage archetype](/brand-archetypes/sage) Building Tactics For 2025

Branding building is defined as what defines a business in the minds of consumers. It’s what sets a brand apart from all others in its space. But how do.

Social Media Marketing – The Ultimate Guide

An ultimate guide to creating your social media marketing and includes an explanation of how to use social media as well as how to implement campaigns.

Color Psychology in Logo Design: The Science of Brand Color Strategy

Master the psychology of color in logo design. Learn which colors build trust, inspire action, and create lasting brand recognition based on 25 years of brand development expertise.

Logo Design Psychology: How Colors, Shapes, and Typography Influence Perception

The Complete Rebranding Guide: When, Why, and How to Rebrand Successfully

Brand Positioning Strategy: How to Stand Out in a Crowded Market

Building a Brand Strategy from Scratch

Creating a brand strategy from scratch is a complex, iterative process that requires a deep understanding of both your audience and the market. Simply.

How Not to Rely on Advertising to Build Your Sports Brand

It can be daunting to set up a brand new sports brand when you face mega-names like Nike and Adidas. Read how you can make it a success!

Branding Vs Advertising – Is There a Difference?

Some people tend to interchange Branding Vs Advertising. Learn what the difference is.

The Ultimate Guide To Creating A Brand Marketing Plan

Your marketing plan includes brand strategy, positioning, brand naming, brand identity development, pricing, marketing channels and campaigns and more.

Is Your Brand Message Losing You Customers?

Brand message clarity is a critical part of your brand success. Don't go about it without a strategy and plan.Go for the gold and aim for consistency.

Brand Positioning Strategy: How To Gain Mindshare!

Learn how to develop a winning brand positioning strategy that captures customers' minds and drives business success. Get expert insights and tips.

The Essential Guide to Crafting Your Brand Vocabulary

The Essential Guide to Crafting Your Brand Vocabulary

Availability Bias In Brand Strategy

Availability bias can be a deceptive force in decision-making, subtly guiding your strategy with its compelling whisper. It presents the most immediate.