Emblem Logos That Tell A Story

We start off with a great example of an emblem logo that we created for an insurance company design client of ours which embodies the classic emblem style. In this example, you can see the emblem nature of the logo that has two lions holding a shield with the letter B inside.

Many may be tempted to call this a crest logo style and I would not argue too much against that. This can be considered a crest style but technically speaking a crest is much more complex and hints at a different story.

For Brystra, being an insurance company, we wanted to tell the story of legacy, trust, and safety and this logo conveys these traits rather perfectly. The lions holding the shield indicate legacy and trust. The typography we custom-created brings grandeur and professionalism to the message.

For Rookie Collection, a New York-based high street apparel brand, we created an elegant logo that is in the emblem style. The design consists of a simple circular emblem design with an iconic eagle brand mark. When we created the brand strategy for this client, we came up with the core message of “Greatness within you” and we communicated this in the design.

This is a simpler version of the emblem design compared to the first example above. It looks more modern and works well for the fashion industry and the high streetwear sector.

Next up is an unusual landscape photography logo design, an example of our client for whom we created a unique and yet personable emblem design that instantly stands out and makes them unique amongst other landscape photographers.

The design is fairly simple with the outline shape of an old-fashioned lamp from the Victorian era. Inside this shape are the letters M, J, and S which are the initials of the photographer, Mathew James Smith!

MJS wanted to hint at the old English culture in London at the turn of the century and an emblem that can be used as a watermark on his photographs. The result is this awesome emblem.

This example of one of our clients, a luxury travel logo design, is perfect to illustrate the iconic emblem design style. It brings together the awesome benefits of an iconic logo and the storytelling of the emblem style.

For this client, we created a full brand strategy and the brand name. We then crafted the logo from the following elements:

• A map pin to indicate travel
• A crown to hint at luxury and royalty
• A wreath to support the elite nature of the brand
• And a dot on a line to indicate the travel route and destination

The whole story of the brand is told simply, elegantly, and beautifully in this emblematic logo!

In this final example, we look at a handmade jewelry logo design that we created for one of our clients, Robert Pallazollo. This is a great example of an intricate emblem design style that is based on the base framework of line-art.

In this logo, you see the outer circle enclosing the design elements, a couple of concentric circles, a ribbon indicating when the brand was established, and the monogram – RP that stands for the brand name. There are other smaller lines that add depth and intricacy to the design to reflect the nature of the intricate handmade jewelry that they make.