What is an emblem logo?
Out of all types of effective logos, an emblem logo is probably the easiest to define. Most of the popular brands out there seem to have either an iconic logo or an emblem logo. It would also seem that popular brands seem to avoid abstract logos although I would argue that it depends on the market segment.
For instance, the automotive industry seems to have emblematic logos that can also be considered iconic. Fashion brands seem to be minimalistic logos. Tech companies usually go for abstract logos and so on.
So what is an emblem logo?
An emblem logo can be defined as a logo mark that tells a story beyond just what the brand does or stands for and is typically enclosed in an outer design element such as a shield, circle, or other shapes.
An emblem logo is relatively simple in design. If it becomes complex, then it may be considered as a crest design which I cover in another article.
To further discuss what an emblem logo is, the types of emblem logos and how they can be used by brands to communicate their brand stories, we take a few examples of emblem logos that we at Spellbrand have created for our clients.
Let’s dive right in.
These are just a few examples from our client portfolio. As we create more emblematic logos for our clients, we will keep updating this page.