Luxurily: Brand Naming Meets Luxury Travel Identity
Situation: Creating Luxury Travel Brand with Global Aspirations
We created an awesome brand name and a stunning brand identity for a luxury travel agency with global aspirations! The luxury travel market is competitive, requiring brands that communicate exclusivity, sophistication, and premium experiences.
Our brand naming experts at Spellbrand specialize in researching, brainstorming and coming up with brand names that are not only unique, short and catchy but also have a story and meaning that can be leveraged by our clients to build their brand stories.
Task: Create Brand Name Worth a Million Dollars
The challenge required:
- Unique brand name: Short, catchy brand name with deep meaning
- Story-driven naming: Name that can build brand stories
- Premium domain: Securing valuable Fortune 500 domain name
- Luxury positioning: Brand identity for global aspirations
Action: Strategic Brand Development
Brand Naming: Luxurily with Deep Meaning
Such is the case with this particular client for whom we created a seemingly simple brand name – Luxurily – which is an awesome brand name with deep meaning and story. Amazingly we also secured an awesome domain name – www.luxurily.com – which itself is worth a million dollars! Securing such a domain name in 2015 is quite a feat!
This brand naming success:
- Creates simple yet meaningful name: Seemingly simple name with deep meaning
- Enables story building: Name that can build brand stories
- Secures premium domain: www.luxurily.com worth a million dollars
- Achieves rare feat: Securing such domain in 2015 demonstrates expertise
Brand Mark: Multiple Levels of Meaning
Creating a brand mark is a tough and intricate process. For this client, we created a logo design that has multiple levels of meaning and significance. We created iconic elements representing the various core values of the brand and amalgamated them into a cohesive and stunning logo mark. The logo design is made up of an iconic map pin to represent travel, an iconic crown element to represent luxury, a beautiful crest element to signify the elite target audience of the brand, and a travel route to represent the destination.
This logo design approach:
- Represents travel: Map pin communicates travel and destinations
- Communicates luxury: Crown element represents luxury and premium positioning
- Signifies elite audience: Crest element signifies elite target audience
- Represents journey: Travel route represents destination and journey
- Creates cohesive mark: All elements amalgamated into stunning logo
The Result: Luxury, Royalty, and Eliteness
The result is a stunning logo design that exudes luxury, royalty and eliteness.
Embossing and Letter-Pressing: Gold Leaf Luxury
Embossing and letter-pressing are excellent formats for luxury brand identities. Here you can see the logo looking stunning letter-pressed with gold leaf to create an extraordinary luxury look and feel.
This approach works because:
- Embossing: Creates tactile luxury experience
- Letter-pressing: Adds premium feel
- Gold leaf: Extraordinary luxury look and feel
- Physical touchpoints: Luxury brand identity formats
Brand Identity: Simple Yet Complex
This brand identity shows you how majestic and appealing the logo mark is. A brand identity must be simple enough to be used across different media and at the same time be complex enough to communicate a brand story. The relative positioning and sizes of the various elements should be adjusted to make the overall design aesthetic. Although the primary logo usage on official documents must be consistent it is ok to take creative liberty when it comes to merchandizing.
This brand identity approach works because:
- Simple enough: Works across different media
- Complex enough: Communicates brand story
- Consistent usage: Primary logo on official documents
- Creative liberty: Flexibility for merchandizing
Result: Brand Name Worth a Million Dollars
The brand identity we created for Luxurily successfully combines brand naming expertise with luxury travel brand identity design. The comprehensive brand transformation delivers:
Strategic Outcomes
- Premium brand name: Brand name Luxurily with deep meaning and story
- Million-dollar domain: Secured www.luxurily.com worth a million dollars
- Multi-layered logo: Logo mark incorporating travel, luxury, and elite positioning
- Complete brand system: Brand identity system that works across all media
- Luxury positioning: Brand identity that exudes luxury, royalty, and eliteness
Implementation Success
Today, Luxurily uses this comprehensive brand identity to attract luxury travel clients with global aspirations. The brand name Luxurily, with its deep meaning and story, combined with the multi-layered logo mark incorporating travel, luxury, and elite positioning, creates a complete brand identity that exudes luxury, royalty, and eliteness. The brand successfully positions Luxurily as a luxury travel agency with a brand name worth a million dollars (www.luxurily.com), a multi-layered logo mark that communicates travel, luxury, and elite positioning, and a complete brand identity system that works across all media from official documents to merchandizing.
