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Insurance Startup Logo & Branding
Brand Strategy Case Study

Insurance Startup Logo & Branding

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Insurance Startup Logo & Branding

Insurance Startup Logo & Branding

Client

Blackrock Insurance

Year

2018

Location

New York | Hong Kong | London

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

Blackrock Insurance is a full-service, one-stop-shop agency for all insurance needs.

Their concept is simple, with the average individual having six to seven insurance policies; their one call assistance plan will help clients save time, money and most importantly, confusion.

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

BRBG is not just another insurance agency; they offer each and every client the opportunity to take advantage of their “Personal Insurance Review” or PIR. The PIR process ensures that they recommend the best plans for their clients based on their current needs and finances.

BlackRock is a start-up Insurance agency with 5 partners that have experience in Health Insurance, Voluntary Benefits, Auto and Home, and commercial lines.

When BlackRock came to SpellBrand, they wanted a fresh and solid brand identity that would not only bring their vision and core values to the forefront but also create the right kind of impact that will set them apart from their competitors.

To make that happen, the creative branding team at SpellBrand decided to create a simple yet iconic brand mark that can be used to make their mark on the insurance market landscape. An insurance company logo design needs to be simple and convey the message with trust.

We also created matching stationery design and other branded elements that create the aura of luxury, grandeur, trust, and simplicity.

What our clients say

Josh Amburn

Josh Amburn

Lakefront Docks and Lifts

"I came into this project expecting to get the best logo for our brand. That’s exactly what I received. The team at SpellBrand used the descriptions of what we do along with a color palette of our site to design three amazing concepts. Once we decided on what worked best for our needs, they worked diligently to perfect the design. Their use of their project management software makes the collaboration painless. Great work team! We’ll see you on the next project! Josh"

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

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