Insurance Startup Logo & Branding
Blackrock Insurance
Year
2018
Location
New York | Hong Kong | London
Services Rendered
- Logo Design
- Brand Identity
- Positioning Strategy
Deliverables
- Final Source Files
- Brand Style Guide
Blackrock Insurance is a full-service, one-stop-shop agency for all insurance needs.
Their concept is simple, with the average individual having six to seven insurance policies; their one call assistance plan will help clients save time, money and most importantly, confusion.
BRBG is not just another insurance agency; they offer each and every client the opportunity to take advantage of their “Personal Insurance Review” or PIR. The PIR process ensures that they recommend the best plans for their clients based on their current needs and finances.
BlackRock is a start-up Insurance agency with 5 partners that have experience in Health Insurance, Voluntary Benefits, Auto and Home, and commercial lines.
When BlackRock came to SpellBrand, they wanted a fresh and solid brand identity that would not only bring their vision and core values to the forefront but also create the right kind of impact that will set them apart from their competitors.
To make that happen, the creative branding team at SpellBrand decided to create a simple yet iconic brand mark that can be used to make their mark on the insurance market landscape. An insurance company logo design needs to be simple and convey the message with trust.
We also created matching stationery design and other branded elements that create the aura of luxury, grandeur, trust, and simplicity.