As with many industries in this digital age, the tides are changing. More and more activity is moving into the digital world and away from the physical one. This is true of a majority of industries and yes, that definitely includes investment advisory firms. In the past, investment advisory firms would spend most of their energy on face-to-face interactions with clients. This was the way that financial advisors would always do their work and sell their services. Advisors were the only people with access to the information needed by investors.
Client: Investment Advisory Logo Design
Type Of Project: Logo Design & Brand Identity
Client Location: Scandinavia
With the rise of the Internet and social media, this world has drastically shifted. Advisors no longer have sole control over information. Investors can now turn to the big, wide world of the Internet to get the information they need and determine which investment advisory firm they want to choose. This adds to a big question mark for any investment advisory firm that’s just starting up in 2017 or the coming years – how are you supposed to differentiate yourself from the competition and grab the attention of potential clients online? Well, here are some of the big things to keep in mind:
- Inbound marketing is the name of the game from now on. Investment advisory firms should no longer focus solely on selling to customers in face-to-face settings. The focus needs to shift towards company blogs, social media content, engagement with micro-influencers, free offers, and email marketing to grab the customer’s attention.
- Websites of investment advisors are in desperate need of an update. Your website is the portal through which any potential advisor needs to enter to buy into your services. That’s why you have to make sure your website is giving a great first impression.
Another big thing to keep in mind is what your logo looks like. Yes, even in today’s digital world, your logo will help to draw in more customers. A great logo is part of that lasting first impression you want to give to investors. A small Scandinavian investment advisory firm, Båvest, wanted to acquire just that for their brand. They work with small companies in various industries, advising them on various investments. During a normal investment, they are providing the much-needed financial liaison and turnaround management for these companies.
Now, when Båvest came to our talented team at SpellBrand, the first question they asked was about the exact meaning of the brand’s name. Many times, the name of a brand can give a big clue about the message the firm wants to portray. However, there’s actually no literal meaning to this word – it’s just a made-up term. In the end, the Båvest team wanted the logo to be simply text-based and to somehow include the circle symbol on the “å” as part of the final design.
From that point, our branding team started to work on the logo. Per client instructions, the design gave off the feeling of modernity, new ways of thinking, and professionalism. And of course, since this brand has a Scandinavian heritage, the design is super simple and sleek. When all of this was combined, the logo created portrays an investment firm that’s professional, innovative, and full of expertise.