Hong Kong, China
- Logo Design
- Brand Identity Design
- Brand Strategy
- Final Source Files
- Brand Style Guide
Highlands Development Group is an international real estate agency with offices in New York, London, Hong Kong, Dubai and Lisbon.
With a rich heritage of over 60 years, the company decided they needed to fresh their brand identity to be more in line with their global operations and their premium clientele. So they came to SpellBrand to help them rebrand them and at the same time also help them brand their office interiors.
Logo Design Solution
Although the company is global and the projects it now deals with are all huge multi-million dollar ventures, they always stayed true to their heritage and humble beginnings in the Highlands of England. When we identified this core of the company, we decided to build the brand story from there.
We created a stunning-looking logo design that embodies all the goodness of the highlands – the meadows, the creeks, the mountain peaks the totality of nature. We chose a very regal font to compliment the almost Japanese watercolors looking design.
Once we created the logo design, we then used the elements of the design in various brand touchpoints including their office interiors. We created wall-to-wall murals of the mountains and added elegant and subtle touches around the office including the glass dividers and walls.
The result is a stunning-looking office that lifts the company into the modern age and lends a feeling of luxury while still being down to Earth.