Levonor: Enhancing Lifestyle Through Property Development
Situation: Creating Brand Identity for Property Development Company
Levonor is a holding property development company based out of Hyderabad, India which is a major center for the technology industry.
The first flagship project was conceived Prazanta, the client’s mission was simple: they expected the homes they develop to do nothing less than enhancing the lifestyle of a discerning clientele.
The property development market in Hyderabad requires brands that communicate quality, sophistication, and international standards. Levonor needed a brand identity that would stand out from competition while creating both parent brand and flagship project branding to international standards.
Task: Create International Standard Branding
SpellBrand was chosen to create both the parent brand and the flagship development project branding. The challenge required:
- International standards: Branding to international standards
- Parent brand: Create parent brand identity
- Flagship project: Brand flagship development project (Prazanta)
- Lifestyle enhancement: Brand that communicates homes enhancing lifestyle of discerning clientele
- Competitive differentiation: Brand identity that stands out from competition
We are glad to have chosen Spellbrand as our branding partner. They have done an amazing job in zeroing down on the brand name and logo design for our different verticals like F&B and Real Estate. Although it was offshore, the process was smooth and prompt and communication was hassle-free. They have also helped us with the digital marketing of our Real Estate venture launch. Thanks to Mash and his team for all the efforts.
Soumya RaoLevonor
Stunning Brand Identity Design
The client wanted a brand identity that stood out from the competition – something unique and striking. We created a simple yet striking typeface-based logo design that is made up of rectangles to indicate construction and engineering.
The brand identity is very bold and striking with a dominant color palette and a sense of strength and integrity.
Beautiful Brochure Design
For the flagship property development project, we created a stunning brochure design and booklet. With expansive photo layouts, beautifully blended effects, and clean typography, the sales booklet brings the grandeur and modern aspirations of the brand to the forefront.
Through the brochure design, we showcase the attributes of the property development in the heart of Hyderabad – Exceptional landscaping. Fully-fledged Clubhouse. Expansive Swimming Pool. Competition-standard Lawn Tennis Court. Myriad Indoor Games. Thoughtfully designed Kids’ Play Area. Round-the-clock Security. Always-on Power … and much, much more.
Beautiful Website Design
When we researched the websites of other property developers and real estate companies in Hyderabad and Andhra Pradesh, we were shocked at the poor quality and dated look – even for large brands. So we took this opportunity to create a website for our client that blows everyone out of the water.
Beautiful Home Page
The home page of this property developer website is an elegant and slick design. The header has two layers with plenty of navigation housed in an uncluttered manner. Below the navigation is a huge hero header slider, showcasing beautiful photos from the development properties and villas.
Elegant Property Listings
Below the header is an elegant grid showcasing some of the properties from the build. The inner pages reflect this clean layout and focus on presenting the information to the audience in an engaging manner.
The elegance continues to the elevation pages with beautiful expansive photo treatments and content presented in a non-obtrusive manner. Even the blog is clean and professional focusing on typography and image presentation.
With a beautiful and slick layout, large format headers showcasing photos of the development and the projects, elegant flow of content and message and a robust business blog, the website takes property development in the state to a whole new level.
Result: Brand Identity That Enhances Lifestyle
The brand identity we created for Levonor successfully creates international standard branding. The comprehensive brand transformation delivers:
Strategic Outcomes
- International standards: Branding successfully achieves international standards
- Parent brand: Parent brand identity successfully created
- Flagship project: Flagship development project (Prazanta) successfully branded
- Lifestyle enhancement: Brand successfully communicates homes enhancing lifestyle of discerning clientele
- Competitive differentiation: Brand identity successfully stands out from competition
- Complete brand system: Typeface-based logo, brochure design, website design, and visual language create unified experience
Implementation Success
Today, Levonor uses this comprehensive brand identity to attract discerning clientele who want homes that enhance their lifestyle. The simple yet striking typeface-based logo design made up of rectangles indicates construction and engineering, with brand identity that is very bold and striking with a dominant color palette and a sense of strength and integrity. The brand successfully positions Levonor as a holding property development company based out of Hyderabad, India, with stunning brochure design and beautiful website design that takes property development in the state to a whole new level, showcasing exceptional landscaping, fully-fledged Clubhouse, expansive Swimming Pool, Competition-standard Lawn Tennis Court, and much more, with brand identity that stands out from competition while creating both parent brand and flagship project branding to international standards.
