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Marketing on social media has come a long way. Compared to even 2 years ago, there are tons of robust and super effective social media management tools that can turn a regular marketer into a social media ninja! In this article, we look at the top social media management tools and try and compare them.

The clear winners seem to be Tailwind and Hootsuite.

In the social media marketing world, Tailwind and Hootsuite seem to fly off everyone’s tongues these days. So, what exactly are these platforms and how can they grow your brand? In short, these programs are smart visual marketing tools that amplify your social media accounts with organization and scheduling tools helping you reach the right audience at the right times. Whether your niche is travel, food or funny cats, Tailwind and Hootsuite can help you gain the followers you need to make your business successful.

social media management tools


Hootsuite Helps You Maintain a Social Presence

Hootsuite gives you tools to keep your social media presence active 24/7. You cannot only schedule hundreds of social media posts at once across all social accounts, but you can also get a clear overview of all of your scheduled social media content. On Hootsuite, the content will either be displayed in a list, or shown in a daily, weekly, or monthly view.

Team-build with Hootsuite

If you’re managing a business team, Hootsuite is one of the best apps to get your work done the smart way. Your business team can save time with Hootsuite by using a shared content library. Here, you can store pre-approved content that teams can schedule. Consequently, you’ll get your posts out to the world faster and more efficiently. Hootsuite’s Business and Enterprise plan even allow you to designate team leaders to approve outgoing content to help you stay on task even more.

Hootsuite Helps You Save Time

Hootsuite’s tagging, searching, and usage stat features make curating content an easy breeze. You can also use the Hootsuite mobile app to easily edit, approve, and manage scheduled messages. Schedule your content on the go, anytime and anywhere. Hootsuite is also a great tool to help you search for compelling content. Create search streams by hashtag, location, or keyword to curate media that you can share with one click.

Connect the Social Media Content You Already Use in Hootsuite

Whether its Twitter Facebook, Instagram, or Pinterest, Hootsuite lets you manage different social media platforms through its massive social media app directory. You’ll promote your brand in the best way possible and stay organized while you do it.

Hootsuite Lets You Surface the Conversations that Matter

Hootsuite generates custom streams of social content that relate your branding. This content is simple to share with teammates using a single click. You can find and filter social conversations by keyword, hashtag, and location in multiple languages to discover how people are engaging with your brand across different industries around the globe. You can capture conversations with the program’s ample selection of monitoring apps like one that reviews site ratings and other that tracks your brand’s tone of voice.

Check out Hootsuite for yourself.

social media management platform


Tailwind Saves Time

Posting and pinning photos are made easy on Tailwind. The app’s amazing short-cuts help you schedule pins and posts the optimal way with access to a bulk image upload feature, a drag-and-drop calendar, a multi-board pinning tool for Pinterest, and even hashtag lists.

Tailwind Amplifies Your Outreach

Tailwind helps you gain followers by automatically optimizing your accounts. The program will schedule pins or Instagram posts based on your audience’s engagement levels. Get some well-deserved exposure and increase overall traffic for your business. A good tool to use is Tailwind’s Hashtag Finder which automatically finds the best hashtags for your social media accounts based on their niches.

Tailwind Lets You Multi-task

Tailwind lets you use two great social media platforms using one tool with a single workflow. The program’s browser extension lets you create multiple posts, re-pins on Pinterest and re-grams on Instagram to maximize your traffic. Tailwind even lets you keep track of what’s working and what’s not with its deep analytics and insights.

Scheduling Pins on Pinterest is an Easy Breeze with Tailwind

After you get the Tailwind program, it’s time to start pinning away. When you find an image that you would like to pin, either from Pinterest or one of your favorite blogs, simply hover over it with your mouse and click on the bird-shaped Tailwind schedule button. In a new pop-up window with your selected image, you’ll be able to add an image to a Pinterest board, write and edit a description for the image, share the image to Twitter or Facebook and schedule a date and time to pin the image.

Tailwind Provides You with an Organized Visual Calendar

Tailwind’s visual calendar lets you conveniently view all of your pins and posts as thumbnail images arranged in a grid. With this calendar grid, this excellent program makes it easy to drag and drop updates into different time slots. It’s also a very straightforward process to schedule more than one image to post on either Pinterest or Instagram. Just click each image in the visual calendar that you would like to pin or post and then click the icon that says, “Go Schedule”.

Check out Tailwind to see if it is a good match for your marketing.

Which Program is Right For You?

Your budget and social media content will determine whether you opt to use Tailwind or Hootsuite. For Pinterest marketers, you honestly can get any better than Tailwind. From its multi-board pinning feature to Hashtag Finder, the program really helps to grow your brand on this social media platform. If you’re managing multiple social media accounts, however, you may want to choose Hootsuite. Ultimately, it provides more versatility for who want to grow their business through Twitter or Facebook. Hootsuite, unlike Tailwind, also provides a free plan, which can be better for start-up brands with lower budgets. The free plan lets you manage up to 3 social profiles, 2 RSS feed integrations and even lets you spend up to $100 of Boost Ad Spend to ensure that your content reaches its full potential. Tailwind has a 14-day free trial, but after that, you’ll need to decide on a monthly or yearly plan. The monthly plan costs $15 per month, while the annual plan charges you a flat $120 for the year. Hootsuite’s paid plans range from 29$ to 599$ a month—the most expensive one serving as its business plan.

Mash Bonigala

Mash B. is the Founder & CEO of SpellBrand. Since 1998, Mash has helped conscious brands differentiate themselves and AWAKEN through Brand Strategy and Brand Identity Design. Schedule a Brand Strategy Video Call with Mash.