Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on telling brand stories.Continue reading
All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you find yourself in charge of a venerable brand or hope to be in that position one day, this post is for you.Continue reading
Public school branding crisis – From outdated websites to clip-art logos, it seems that most public schools utilize less than stellar branding materials. In this article, we discuss how to take your school branding to the next level.Continue reading
These are 15 awesome ways to skyrocket your brand awareness. It’s a good idea to implement all 15 strategies and to build small creative teams that push your brand beyond the stratosphere. Remember, it’s all about domination. The more places your brand is, the more eyeballs there are on you.Continue reading
If you can identify the few inputs that are making the biggest difference to your, you can replicate them. If you make a practice of doing this, again and again, you can make huge gains. In this article, we’ll look at specific strategies that will empower you to do just that.Continue reading
There’s no doubt that apparel brands today need that special something that sets them apart. Fortunately, there are many techniques that you can employ right now to give you that edge. With these tools in your kit, you can begin forging relationships with valuable brand ambassadors who will shout your praises from the rooftops, often for free.Continue reading
How do you, as an emerging brand, differentiate yourself? The advent of the Internet and social media means it’s no longer enough to have the best product. It’s not enough to have the most competitive pricing, either. That alone won’t save you.
In this guide, we’ll cover a few broad approaches that, when taken together, can help you stand out from the crowd.
In this post, we’ll demystify the attraction marketing process, touching on key components and specific tactics. One single post can’t cover all of the nitty gritty, but you will come away with a clear idea of how to start, and perhaps more importantly, you’ll know what not to do.Continue reading