Customer Avatar - Without a doubt, if you want to get an edge over the competition, learning how to use this powerful yet simple tool is one of the most…
Mash BonigalaSeptember 23, 2022
It’s a reality of commerce: certain brands rise to the top and…just stay there. What are they doing that you aren’t? How did they reach such a vaulted position, and…
Mash BonigalaFebruary 8, 2022
Brand perception is a crucial, though oft-ignored, aspect of brand management. We focus so much on product quality, innovation and customer service that we tend to not consider how people…
Mash BonigalaMarch 14, 2022
Growth Hacking: But what is growth hacking really, and is it safe? In this post, I’ll explore these ideas as they relate to brand building and provide a framework for…
Mash BonigalaJuly 5, 2022
Your brand story is the ongoing saga you tell customers about who you are, what you believe in, and what you have to offer. It can take shape over several…
Mash BonigalaJuly 5, 2022
Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing results. But what is it?
Mash BonigalaMay 23, 2022
It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and what they actually…
Mash BonigalaFebruary 15, 2022
Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on telling…
Mash BonigalaMay 24, 2022
All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you…
Mash BonigalaMay 24, 2022