london gun maker brand identity

Rebranding A 135 Year Old Gunmaker Brand

Art Direction

Thomas Watson was the son-in-law of the renowned gun and revolver maker William Tranter. In 1875 Thomas Watson acquired the company and premises of Durs Egg at 4 Colonnade, Pall Mall. Durs Egg was a gunmaker of Swiss origin who established his business in London in 1772 and subsequently became gunmaker to George IV in 1820.

In 1885 Thomas Watson’s son, Arthur and Thomas succeeded to the firm as the eponymous Watson Brothers, continuing the gunmaking traditions established by their father. Today Watson Bros. remains a privately owned and managed business making guns and rifles of exceptional quality.

As W.B reputation grew so did their client base attracting royal warrants from such exotic lands as Turkey and Persia. With demand high over a 100 year period W.B built 17,000 guns of which all the records are still held, specialising in all varied forms of fine sidelock ejectors.

When Michael Louca, the current owner and master gunmaker wanted to bring the brand into the modern age and also create a separate accessory branch of the brand, approached Spellbrand to help create a new brand identity. The super talented team at Spellbrand created a sublime brand strategy and translated that into a stunning new identity that retains the majesty of the 135 year old heritage while modernizing the image of the brand.

Indeed today Watson Bros., still under the guidance of Michael Louca, continues to be creative with a modern sidelock ejector, self cocking hammergun and big bores as well as over and unders and side by sides, all made in their workshop in the City of London.

With such accolades as being invited to exhibit in the Victoria and Albert museum ‘Power of Making’ exhibition, they are proud of the reception their guns have received.

Example of a hand made gun from Watson Brothers (and price)

The High Pheasant Lefthand opening.

Watson are truly bespoke gunmakers as can be seen with this gun designed and made for those high bird days.

32″ barrels with 3″ chambers , full choke with an elevated ventilated rib .

What adds to the uniqueness of this gun is it is  true left handed with left handed opening , round body single trigger .

As ever the 15 1/2″ stock is  made from ultra deluxe walnut .

Adorned with our Edwardian scroll and carved pheasant with the lovely touch of raised lettering.

The gun weight is 8lb as to be expected with these heavy loads.

Cased with accessories

£75,000 / $98,000

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