Rebranding A 135 Year Old Gunmaker Brand

Client
Watson Bros.
Location

London, UK

Category
Design Style
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Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Icon Design
  • Package Design
Deliverables
  • Final Source Files
  • Brand Style Guide

Fine English Gunmakers since 1885
& still today Man Made in the City of London.

Thomas Watson was the son-in-law of the renowned gun and revolver maker William Tranter. In 1875 Thomas Watson acquired the company and premises of Durs Egg at 4 Colonnade, Pall Mall. Durs Egg was a gunmaker of Swiss origin who established his business in London in 1772 and subsequently became a gunmaker to George IV in 1820.

gun maker brand identity
gun maker brand identity

In 1885 Thomas Watson’s son, Arthur and Thomas succeeded to the firm as the eponymous Watson Brothers, continuing the gun-making traditions established by their father. Today Watson Bros. remains a privately owned and managed business making guns and rifles of exceptional quality.

royal gun makers

As W.B reputation grew so did their client base attracting royal warrants from such exotic lands as Turkey and Persia. With demand high over a 100 year period, W.B built 17,000 guns of which all the records are still held, specializing in all varied forms of fine sidelock ejectors.

gun maker brand identity

When Michael Louca, the current owner and master gunmaker wanted to bring the brand into the modern age and also create a separate accessory branch of the brand, approached Spellbrand to help create a new brand identity. The super talented team at Spellbrand created a sublime brand strategy and translated that into a stunning new identity that retains the majesty of the 135-year-old heritage while modernizing the image of the brand.

gun maker brand identity
gun maker brand identity
gun maker brand identity

Indeed today Watson Bros., still under the guidance of Michael Louca, continues to be creative with a modern sidelock ejector, self cocking hammer gun and big bores as well as over and unders and side by sides, all made in their workshop in the City of London.

With such accolades as being invited to exhibit in the Victoria and Albert museum ‘Power of Making’ exhibition, they are proud of the reception their guns have received.

gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity
gun maker brand identity

EXAMPLE OF A HAND MADE GUN FROM WATSON BROTHERS (AND PRICE)

high pheasant lefthand gun
high pheasant lefthand gun
high pheasant lefthand gun
high pheasant lefthand gun
high pheasant lefthand gun

The High Pheasant Lefthand opening.

Watson is truly bespoke gunmakers as can be seen with this gun designed and made for those high bird-days.

32″ barrels with 3″ chambers, full choke with an elevated ventilated rib.

What adds to the uniqueness of this gun is it is true left-handed with a left-handed opening, round body single trigger.

As ever the 15 1/2″ stock is made from ultra-deluxe walnut.

Adorned with our Edwardian scroll and carved pheasant with the lovely touch of raised lettering.

The gun weight is 8lb as to be expected with these heavy loads.

Cased with accessories

£75,000 / $98,000