Matcha Tea Café: Premium Matcha with Social Good
Situation: Standing Out in Crowded Matcha Market
Matcha Cafe is an all-day breakfast cafe that wants to help people reach their health and wellness goals with their products. The client will also be donating to organizations against animal cruelty and that support green energy and various other organizations to help with the well-being of animals, the environment, and people.
If you think of one of the major trends right now, one word probably comes to mind—Matcha. Matcha has slowly, but surely, become one of the trends that both Instagrammers and non-Instagrammers alike are obsessed with. This is largely because many consumers are learning about the health benefits that come with matcha and other alternatives to their regular cup of coffee.
If you look back at 2014, you can see an over 50% increase in matcha sales in the United States alone. Plus, it’s been estimated that in subsequent years, matcha sales are going to continuously increase about 25% per year! This means that matcha green tea is going nowhere and the industry is just getting stronger and more robust with each passing day.
However, when you have this kind of crowded marketplace, it can be seriously tough to separate yourself from the competition. There are so many entrepreneurs and small businesses out there who are starting cafes, online stores, and everything in between to make a profit out of the popularity of matcha.
Task: Create Brand That Stands Out Through Social Good
The challenge required:
- Market differentiation: Stand out in crowded matcha market
- Premium positioning: Brand identity that looks premium and luxurious
- Social good communication: Brand that communicates social good aspect
- Health focus: Brand that communicates health and wellness goals
SpellBrand has been absolutely amazing, they have exceeded my expectations with their work. I and my business partners are very happy that we came across them simply because they have talents and knowledge in areas we simply don’t have. Their designs are awesome and I have already recommended them to several people so far!
Brandon Lee, Matcha Tea Café
Action: Strategic Brand Development
Brand Strategy: Social Good Meets Premium Quality
This is the question that the Matcha Tea Café in Baton Rouge was pondering when they asked for our design and branding assistance. With so many other companies taking on matcha, how were they supposed to break apart from the crowd? This particular client of ours knows that they are providing a unique value proposition. Yes, they are selling premium matcha tea and other premium grade teas, just like many other cafes. However, there is a social good aspect to their organization, as well.
The Matcha Tea Café will be spending a good portion of its budget on donations to organizations that fight against animal cruelty, that support renewable energy, and generally support the well-being of animals, people, and the environment. This is definitely something that other brands can’t tout. Not only is this client trying to help people achieve their health and wellness goals—but they’re also trying to help out beyond just that.
Logo Design: Premium and Luxurious
The client wanted a brand identity that looks premium and luxurious and makes an impact in the matcha tea market segment. The talented team at Spellbrand created a simple logo design that is high impact. With a premium color scheme and gold foil printing suggestions, the brand identity looks uber premium.
Our talented team at Spellbrand got to work to create a super simple and sleek logo design that’s also high impact. When you look at the logo, you can tell that our team paid special attention to making sure it indeed gave off a premium vibe. The color scheme and gold foil printing say it all—this matcha café is dedicated to providing premium products that will not only make you feel amazing but will help the world be a better place.
Result: Brand Identity That Stands for More
The brand identity we created for Matcha Tea Café successfully differentiates them in the competitive matcha market by combining premium quality with social good. The comprehensive brand transformation delivers:
Strategic Outcomes
- Market differentiation: Brand successfully stands out in crowded matcha market
- Premium positioning: Luxurious logo design with gold foil printing communicates premium positioning
- Social good communication: Brand’s commitment to donations creates unique value proposition
- Health focus: Brand communicates health and wellness goals
- Unique positioning: Social good aspect creates differentiation competitors can’t match
Implementation Success
Today, Matcha Tea Café uses this comprehensive brand identity to attract customers who want premium matcha tea while supporting causes they care about. The luxurious logo design with gold foil printing communicates premium positioning while the brand’s commitment to donating to organizations against animal cruelty and supporting green energy creates a unique value proposition that competitors can’t match. The brand successfully positions Matcha Tea Café as Baton Rouge’s premier all-day breakfast cafe that helps people reach their health and wellness goals while making the world a better place.
