Family Restaurant Brand Identity Illinois
The Twisted Table is a premier, high-energy, modern upscale pub and grill whose goal is to remain a step ahead of the competition through an exemplary service provision. Located in Orland Park in Illinois, this family-owned restaurant aspires to change the way pub/grill are perceived and how they provide great food and service.
The Twisted Table name reflects the importance of family coming to the table where they become intertwined. Twist also refers to their different take on food and drink. To bring this idea to a life in a simple and elegant logo design and brand identity, the owner came to Spellbrand. After going through a strategy and brand process, we created a logo that looks simple, elegant, and unique while still retaining the vintage look that the client wanted.
We also created a stand-alone secondary brand mark icon that enhances the brand and is used on various touch points throughout the restaurant including aprons, decor, signs, and more.
As part of an ongoing engagement, we have also created a stunning-looking restaurant menu that communicates the right message. Using custom hand-drawn icons, the brand color palette, and beautiful typography, the restaurant menu looks absolutely beautiful.