Protein Foods Bakery Branding

Whey Crazy Doughnuts

Las Vegas, Nevada

Design Style
Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Icon Design
  • Package Design
  • Restaurant Menu Design
  • Final Source Files
  • Brand Style Guide

Whey Crazy Bakery sells protein-based snacks, powders, and drinks with sub-brands like Whey Crazy Cookie, Whey Crazy Donuts, and so on.

With the beautiful tagline “Bite into the revolution”, the messaging of this brand is clear. To empower the tagline and the mission statement of the brand, the talented brand identity team at SpellBrand embarked on a mission to create a strategy and identity system for the client that would result in a series of logos that morph for each of the sub-brands while keeping the iconic shape consistent.

So we started by creating a shell for the iconic logo design which encapsulates varying designs of donuts or cookies etc shapes. You can see the brand extension below which brings into play a cookie shape variation.

The solid bold colors also add to the empowerment of the mission statement to bring about a revolution in the protein foods industry.

protein foods bakery branding
protein foods bakery branding

Next in the brand identity system was the official brand pattern which adds an additional level of depth to the brand visual language. The brand pattern is two-pronged with straight lines and angled wavy lines on different background colors.

As you can see on two different brand treatments below, the pattern works like magic on the yellow and magenta backgrounds. The wavy pattern creates a lot of dynamic movement to brand posters and can be used effectively in advertisements.

Package design for this brand again capitalizes on the beautiful brand pattern that we created and is supported by a secondary pattern element of polka dots. This makes the packaging more fun and friendly.

The usage of the corporate colors, as well as the complimentary secondary brand color palette, makes for some visually stunning package designs.

The interior design of the bakery uses the secondary brand mark, the official brand pattern and supporting polka dot pattern to create a visually powerful backdrop. Sufficient care has to be taken to ensure that the colors are complimentary to other design elements of the interior including the menu cards, menu signs, window stickers, uniforms etc.