LM: Jeddah’s First Uber-Luxury Residential Tower
Situation: Launching Jeddah’s Most Audacious Residential Project
Strategically situated on the Corniche in Jeddah, LM is a 29-floor residential tower of luxury apartments, the likes of which Jeddah has never seen before. This audacious project represented a new standard of luxury living in Saudi Arabia’s second-largest city, requiring a brand identity that matched the project’s unprecedented scale and ambition.
The challenge was significant: Jeddah’s real estate market had never seen a residential project of this magnitude and luxury level. The brand needed to communicate exclusivity, sophistication, and prestige while appealing to ultra-high-net-worth individuals seeking the ultimate in residential luxury.
Task: Create Brand Identity That Matches Project Stature
An audacious project to build and launch an uber-luxury residential apartment tower right in the heart of Jeddah needed an equally impressive brand strategy, branding, and website. The challenge required:
- Uber-luxury positioning: Brand identity that matches the unprecedented stature of the building project
- Impressive strategy: Equally impressive brand strategy as the audacious project itself
- Consistent vision: Brand vision consistent across all design assets and touchpoints
- Innovative approach: Unique pre-sales materials that stand out from typical real estate marketing
Action: Comprehensive Brand Strategy & Identity Development
Strategic Brand Development
Spellbrand created a comprehensive brand strategy leading to a stunning visual identity and website design. The brand strategy positions LM as Jeddah’s first uber-luxury residential tower, communicating exclusivity, sophistication, and unprecedented luxury living.
The luxury residential apartment tower brand website reflects the brand strategy and visual language that matches the awesomeness of the tower and what it represents. Every element was designed to communicate the project’s stature and appeal to ultra-high-net-worth individuals seeking the ultimate in residential luxury.
Visual Identity System
The brand identity system includes:
- Elegant logo design: Sophisticated mark that communicates luxury and exclusivity
- Premium color palette: Colors that reflect luxury and sophistication
- Refined typography: Typography system that matches the project’s premium positioning
- Consistent visual language: Unified design system across all touchpoints
Innovative Pre-Sales Materials
The client wanted to give away something special to their prospective clients—something unique and not just the boring traditional brochure. The creative team at Spellbrand developed an innovative pre-sales brochure giveaway with loose sheets packed with glorious photos of the tower, creating a memorable, tactile experience that stands out from typical real estate marketing materials.
This innovative approach:
- Creates unique experience: Not boring traditional brochure
- Showcases tower beautifully: Loose sheets with glorious photos
- Delivers special gift: Something memorable for prospective clients
- Stands out: Innovative design differentiates from typical real estate materials
Comprehensive Brand Applications
The beautiful logo design was extended into various brand identity elements including matching stationery design, signs, official brand pattern, embossed folder covers, mobile app icon, and more. The brand vision is consistent across all design assets, culminating in an identity that matches the stature of the building project.
Result: Brand Identity That Matches Project Stature
The brand identity we created for LM successfully positions them as Jeddah’s first uber-luxury residential apartment tower. The comprehensive brand transformation delivers:
Strategic Outcomes
- Uber-luxury positioning achieved: Brand strategy, visual identity, and website design match the awesomeness of the 29-floor tower
- Consistent brand vision: Unified brand experience across all design assets—from stunning logo design to innovative pre-sales giveaway booklet
- Stature matching: Brand identity matches the impressive stature of this audacious building project
- Market differentiation: Stands out as Jeddah’s first residential project of this magnitude and luxury level
Implementation Success
Today, LM uses this brand identity to attract prospective clients who want uber-luxury residential apartments in Jeddah. The brand successfully positions LM as a 29-floor residential tower strategically situated on the Corniche—representing a level of luxury that Jeddah has never seen before, with a brand identity that matches the project’s impressive stature and appeals to ultra-high-net-worth individuals seeking the ultimate in residential luxury.
