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Jeddah Luxury Apartment Branding & Website
Brand Strategy Case Study

Real Estate Brand Strategy & Identity: Jeddah Luxury Apartment Branding & Website Case Study

Strategically situated on the Corniche in Jeddah, LM is a 29-floor residential tower of luxury apartments, the likes of which Jeddah has never seen before.

Jeddah, Saudi Arabia, Saudi Arabia Brand StrategyBrand IdentityLogo DesignStyle GuideWebsite Design
Jeddah Luxury Apartment Branding & Website
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LM: Jeddah’s First Uber-Luxury Residential Tower

Situation: Launching Jeddah’s Most Audacious Residential Project

Strategically situated on the Corniche in Jeddah, LM is a 29-floor residential tower of luxury apartments, the likes of which Jeddah has never seen before. This audacious project represented a new standard of luxury living in Saudi Arabia’s second-largest city, requiring a brand identity that matched the project’s unprecedented scale and ambition.

The challenge was significant: Jeddah’s real estate market had never seen a residential project of this magnitude and luxury level. The brand needed to communicate exclusivity, sophistication, and prestige while appealing to ultra-high-net-worth individuals seeking the ultimate in residential luxury.

LM luxury apartment tower brand identity showing elegant logo design for Jeddah residential development

Task: Create Brand Identity That Matches Project Stature

An audacious project to build and launch an uber-luxury residential apartment tower right in the heart of Jeddah needed an equally impressive brand strategy, branding, and website. The challenge required:

  • Uber-luxury positioning: Brand identity that matches the unprecedented stature of the building project
  • Impressive strategy: Equally impressive brand strategy as the audacious project itself
  • Consistent vision: Brand vision consistent across all design assets and touchpoints
  • Innovative approach: Unique pre-sales materials that stand out from typical real estate marketing

Action: Comprehensive Brand Strategy & Identity Development

Strategic Brand Development

Spellbrand created a comprehensive brand strategy leading to a stunning visual identity and website design. The brand strategy positions LM as Jeddah’s first uber-luxury residential tower, communicating exclusivity, sophistication, and unprecedented luxury living.

The luxury residential apartment tower brand website reflects the brand strategy and visual language that matches the awesomeness of the tower and what it represents. Every element was designed to communicate the project’s stature and appeal to ultra-high-net-worth individuals seeking the ultimate in residential luxury.

Visual Identity System

The brand identity system includes:

  • Elegant logo design: Sophisticated mark that communicates luxury and exclusivity
  • Premium color palette: Colors that reflect luxury and sophistication
  • Refined typography: Typography system that matches the project’s premium positioning
  • Consistent visual language: Unified design system across all touchpoints

LM luxury apartment tower website design showing elegant homepage for Jeddah residential development

LM website interface displaying luxury apartment features and amenities

Innovative Pre-Sales Materials

The client wanted to give away something special to their prospective clients—something unique and not just the boring traditional brochure. The creative team at Spellbrand developed an innovative pre-sales brochure giveaway with loose sheets packed with glorious photos of the tower, creating a memorable, tactile experience that stands out from typical real estate marketing materials.

This innovative approach:

  • Creates unique experience: Not boring traditional brochure
  • Showcases tower beautifully: Loose sheets with glorious photos
  • Delivers special gift: Something memorable for prospective clients
  • Stands out: Innovative design differentiates from typical real estate materials

LM pre-sales giveaway booklet showing luxury packaging for Jeddah apartment tower

LM pre-sales package design with elegant branding and premium materials

LM pre-sales materials displaying luxury apartment tower photography

Comprehensive Brand Applications

The beautiful logo design was extended into various brand identity elements including matching stationery design, signs, official brand pattern, embossed folder covers, mobile app icon, and more. The brand vision is consistent across all design assets, culminating in an identity that matches the stature of the building project.

LM brand identity system showing logo applications, stationery, and brand pattern for luxury apartment tower

Result: Brand Identity That Matches Project Stature

The brand identity we created for LM successfully positions them as Jeddah’s first uber-luxury residential apartment tower. The comprehensive brand transformation delivers:

Strategic Outcomes

  • Uber-luxury positioning achieved: Brand strategy, visual identity, and website design match the awesomeness of the 29-floor tower
  • Consistent brand vision: Unified brand experience across all design assets—from stunning logo design to innovative pre-sales giveaway booklet
  • Stature matching: Brand identity matches the impressive stature of this audacious building project
  • Market differentiation: Stands out as Jeddah’s first residential project of this magnitude and luxury level

Implementation Success

Today, LM uses this brand identity to attract prospective clients who want uber-luxury residential apartments in Jeddah. The brand successfully positions LM as a 29-floor residential tower strategically situated on the Corniche—representing a level of luxury that Jeddah has never seen before, with a brand identity that matches the project’s impressive stature and appeals to ultra-high-net-worth individuals seeking the ultimate in residential luxury.

What our clients say

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

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