Introducing Elegore – Rising To Luxury
Premium Indian luxury fashion brand for whom we created an awesome brand name based on storytelling and positioning strategy, a stunning visual language with an elegant and luxury logo design, secondary brand mark, official brand pattern, package design and more.
Elegore was born out of inspiration to create luxury apparel in the Indian fashion industry for daily work life. The founders got their inspiration from nature and wanted to create a premium fashion brand incorporated in India, yet open for fashion-conscious consumers worldwide.
The Vision: Provide customized and luxurious apparel for customers and help them stay with the trend.
Situation: Creating a Global Luxury Fashion Brand from India
When the founders of Elegore approached Spellbrand, they wanted the full brand treatment. That meant we started with a positioning strategy that enabled the brand to stand out from the competition, look and feel luxurious, and be able to play in the international arena.
The founders were keen to launch their premium brand in the Indian market but quickly take it to the US and EU markets. This meant that the brand had to work locally but also make sense to an overseas audience—a challenge that required balancing cultural authenticity with global appeal.
The Indian luxury fashion market was growing, but few brands successfully transitioned to international markets. Elegore needed a brand identity that would resonate with Indian consumers while appealing to fashion-conscious consumers worldwide.
Task: Build Luxury Brand for Local and International Markets
The challenge required:
- Full brand treatment: Complete brand strategy, naming, identity, and website
- Luxury positioning: Brand that looks and feels luxurious
- International appeal: Brand that works in India, US, and EU markets
- Cultural balance: Authentic to Indian roots while globally relevant
Action: Comprehensive Brand Development
Brand Naming Strategy
After we created the positioning strategy, we came up with a number of brand name suggestions complete with etymology and brand stories. The secret to creating a brand name is to make sure that it is imbibed with meaning.
The founders fell in love with the name “Elegore” right off the bat. The etymology of the name is based on the Latin word ex- (“out of, from”) combined with legō (“choose, select, appoint”). This creates a beautiful and elegant brand name that suggests the client’s customers chose the best from life and live life to the fullest. The brand supports this aspiration.
Name Semantics: Easy to pronounce, the word sounds like a regular word while being unique and brand-able. Strong, powerful, simple, unique, and interesting.
Secondary Brand Mark
We then extended the primary brand with a complimentary secondary brand mark which could be used on signs, marketing material, digital assets such as apps, labels, and so on.
Typically a second brand mark is effective when using the primary logo becomes overkill or would saturate the brand identity.
Visual Identity Development
Once we nailed down the wonderful brand name, we swiftly moved on to the visual language of the brand starting with the primary brand mark – the logo design. The concept of “rising above the ordinary” or “rising to luxury” was taken as the base for visual identity development.
After extensive discovery, research, and brainstorming, we created multiple creative directions from which the client chose the icon of the Pegasus—which aptly represented the concept of rising or flying high above the ordinary. The Pegasus symbolizes elegance, luxury, and aspiration, perfectly aligning with Elegore’s brand positioning.
Package Design & Official Branding
Continuing on with the visual language, we created an official brand pattern that shows its effectiveness on the package design, tag design, and more.
The key to brand identity is the consistent implementation of brand elements with appropriate priority given to the primary design elements and supporting ones.
Website Design
To match the premium positioning of the Elegore brand, the client needed an elegant and high-end website that would cater to the right kind of target audience and deliver the right kind of impact.
We designed a website based on the principles of simplicity, on-brand, and high conversion. Using the brand color palette judiciously and focusing on the beautiful model photos of products, the website creates a luxurious, conversion-focused experience that positions Elegore as a premium global fashion brand.
Visit Elegore Website →
Professional Photography
For their product and marketing photos, the client engaged super model Linnea Johansson who was Miss Global Sweden 2016, Miss Scandinavia at The Top Model Of The World, Germany, Miss Nazareth, and darlings of the Press at Miss Global 2016, Philippines, and Walked The Red Carpet at Cannes Film Festival In May 2017, On Behalf of Sweden.
The result is a stunning set of product photos that are world-class and put the brand on the world stage, reinforcing Elegore’s luxury positioning and global appeal.
Result: Complete Luxury Brand System Ready for Global Launch
The comprehensive brand development for Elegore successfully created a luxury fashion brand that works both locally in India and internationally in US and EU markets. The brand transformation delivers:
Strategic Outcomes
- Complete brand system: Full brand treatment from strategy to execution, including naming, identity, website, and packaging
- Luxury positioning achieved: Brand looks and feels luxurious, positioning Elegore as premium Indian luxury fashion brand
- Global appeal: Brand identity resonates with Indian consumers while appealing to international fashion-conscious consumers
- Cultural authenticity: Maintains Indian roots while achieving global relevance
- Market readiness: Complete brand system ready for global market launch
Implementation Success
Today, Elegore uses this comprehensive brand identity to attract customers who want customized and luxurious apparel, positioning them as a premium Indian luxury fashion brand that successfully bridges local and international markets. The brand system—including strategic naming, Pegasus logo design, elegant website, and premium packaging—creates a cohesive luxury experience that works across all markets and touchpoints.
