When the founders of Elegore approached SpellBrand, they wanted the full brand treatment. That meant we had started with a positioning strategy that enabled the brand to stand out from the competition, look and feel luxurious and be able to play in the international arena.
The founders were keen to launch their premium brand in the Indian market but quickly take it to the US and EU markets. This meant that the brand had to work locally but also make sense to an overseas audience.
Brand Name Development
After we created the positioning strategy, we came up with a number of brand name suggestions complete with etymology and brand stories. The secret to creating a brand name is to make sure that it is imbibed with meaning.
Etymology: The founders fell in love with the name “Elegore” right off the bat. The etymology of the name is based on the Latin word ex- (“out of, from”) combined with legō (“choose, select, appoint”).
Brand Story: A beautiful and elegant brand name that suggests the client’s customers chose the best from life and live life to the fullest. The brand supports this aspiration.
Name Semantics: Easy to pronounce, the word sounds like a regular word while being unique and brand-able. Strong, powerful, simple, unique, and interesting.
Secondary Brand Mark
We then extended the primary brand with a complimentary secondary brand mark which could be used on signs, marketing material, digital assets such as apps, labels, and so on. Typically a second brand mark is effective when using the primary logo becomes overkill or would saturate the brand identity.
Stunning Brand Identity
Once we nailed down the wonderful brand name, we swiftly moved on to the visual language of the brand starting with the primary brand mark – the logo design. The concept of “rising above the ordinary” or “rising to luxury” was taken as the base for visual identity development.
After a lot of discovery, research, and brainstorming, we created a whole bunch of creative directions from which the client chose the icon of the Pegasus which aptly represented the concept of rising or flying high above the ordinary.
Package Design & Official Branding
Continuing on with the visual language, we create an official brand pattern that shows its effectiveness on the package design, tag design, and more. The key to brand identity is the consistent implementation of brand elements with appropriate priority given to the primary design elements and supporting ones.
Stunning Website Design
To match the premium positioning of the Elegore brand, the client needed an elegant and high-end website that would cater to the right kind of target audience and deliver the right kind of impact.
So we set about designing a website that was based on the principles of simplicity, on-brand, and high conversion based. Using the brand color palette judiciously and focusing on the beautiful model photos of products, the website looks simply gorgeous.
For their product and marketing photos, the client engaged super model Linnea Johansson who was Miss Global Sweden 2016, Miss Scandinavia at The Top Model Of The World, Germany, Miss Nazareth, and darlings of the Press at Miss Global 2016, Philippines, and Walked The Red Carpet at Cannes Film Festival In May 2017, On Behalf of Sweden.
The result is a stunning set of product photos that are world-class and put the brand on the world stage.