Marikit: Luxury Fashion Born from Passion
Situation: Building a Luxury Fashion Brand from Scratch
Marikit® was born out of the passion and spirit of fashion designer Marikit Araviso. With an eye for luxury and finer things in life, Marikit® launched this women’s fashion brand which offers a line of classy and trendy clothes, bags and shoes.
The challenge was significant: launching a new luxury fashion brand in a competitive market requires more than just great products. The brand needed to communicate luxury, sophistication, and designer authenticity while building a strong online presence across multiple channels—website, e-commerce, social media, and packaging.
Task: Create Complete Brand System for Multi-Channel Launch
The challenge required:
- Complete brand creation: Full brand system from strategy to execution
- Multi-channel presence: Brand identity that works across website, e-commerce, social media, and packaging
- Luxury positioning: Visual identity that communicates luxury and sophistication
- Community building: Brand system that enables strong online community growth
Action: Comprehensive Brand Development
Complete Brand Creation
Spellbrand created the Marikit® brand from scratch right from the brand strategy, visual identity and language, brand application, package and bag design, e-commerce website design, art direction and photography direction. This comprehensive approach enabled Marikit® to build a strong and thriving community online via its social media channels.
E-Commerce Website Design
The fashion & apparel brand website reflects the brand strategy and visual language creating a powerful appeal. The website design:
- Reflects brand strategy: Website embodies brand strategy and visual language
- Creates powerful appeal: Strong visual impact that communicates luxury
- Enables online sales: Full e-commerce functionality for seamless shopping
- Maintains consistency: Visual language matches brand identity across all touchpoints
Social Media Strategy & Campaigns
We extended the website and online strategy to the brand’s social media channels and crafted campaigns that achieve tremendous results in a very short time. For the Facebook page, we took it from 200 likes to over 6,600 likes in under 4 weeks! The engagement levels were also through the roof with post reach of over 1,800!
This social media success demonstrates:
- Strategic campaign development: Crafted campaigns achieve rapid results
- Exponential growth: 200 to 6,600 likes in under 4 weeks (3,200% growth)
- High engagement: Post reach over 1,800, indicating strong community engagement
- Community building: Strong and thriving online community that supports brand growth
Brand Application System
The beautiful logo design was extended into various brand identity elements including matching stationery design, signs, leather embossing and more. The complete brand system ensures consistent visual language across all touchpoints.
Photography & Art Direction
We helped the client with art and photography direction by sourcing and creating model photos for their ecommerce website as well as promotional campaigns. This art direction ensures:
- Brand consistency: Photos match brand identity and luxury positioning
- Ecommerce ready: High-quality product photography optimized for online sales
- Promotional versatility: Works for campaigns, website, and social media
- Professional quality: Maintains luxury brand standards across all imagery
Result: Strong Brand System That Builds Thriving Community
The brand identity we created for Marikit successfully positions them as a luxury women’s fashion brand with an eye for finer things in life. The comprehensive brand transformation delivers:
Strategic Outcomes
- Complete brand system: Full brand creation from strategy to execution, including visual identity, e-commerce website, packaging, and social media
- Multi-channel success: Powerful eCommerce website design and successful social media campaigns create strong online presence
- Community growth: Strong and thriving online community that supports brand growth (3,200% Facebook growth in 4 weeks)
- Luxury positioning: Brand identity communicates luxury and sophistication across all touchpoints
- Global reach: Brand system enables successful fashion brand across Dubai, Manila, and London
Implementation Success
Today, Marikit uses this comprehensive brand identity to attract customers who want classy and trendy clothes, bags, and shoes. The brand successfully positions Marikit as a luxury fashion brand born from the passion and spirit of fashion designer Marikit Araviso, with a complete brand system that includes eCommerce website, social media presence, packaging, and brand applications that build a strong and thriving online community across multiple markets.
