Upscale Eyecare Company Branding
Services: Brand Strategy, Logo Design, Branding, Secondary Brand Mark
Location: Bismark, North Dakota
Elite Eye Care is a premium optometry clinic that evaluates, diagnoses, and treats eye conditions and diseases.
EEE also produces the highest quality prescribed glasses and contact lenses and sells frames and lenses for glasses.
The client wanted a unique brand identity that would stand apart from the competition. The result is a stunning brand mark treatment.
To achieve a premium and unique look and feel, we created a logo design and brand identity that was totally unique and unlike the competition. Starting with a non-traditional layout for the logo design, we split the brand name into two tiers separated by 3 lines. The top and bottom lines have an icon of a pair of eyeglasses. The middle line has an icon of a heart.