Elite Eye Care: Premium Optometry Branding
Situation: Creating Brand Identity for Premium Optometry Clinic
Elite Eye Care is a premium optometry clinic located in Bismarck, North Dakota, but with clients from around the world! EEE evaluates, diagnoses, and treats eye conditions and diseases. They also produce the highest quality prescribed glasses and contact lenses and sell frames and lenses for glasses.
The healthcare market requires brands that communicate quality, expertise, and care. Elite Eye Care needed a unique brand identity that would stand apart from the competition while communicating premium quality and care.
Task: Create Brand Identity Standing Apart in Healthcare Branding
The client wanted a unique brand identity. The challenge required:
- Unique identity: Brand identity that stands apart from competition
- Premium quality: Visual identity that communicates premium quality
- Care communication: Brand that communicates care and compassion
- Differentiation: Brand that differentiates from other optometry clinics
- Non-traditional layout: Logo design that is unique and unlike competition
Scope
Location & Year
- Bismark, North Dakota
- 2018
Action: Strategic Brand Development
Brand Identity: Non-Traditional Layout
To achieve a premium and unique look and feel, we created a logo design and brand identity that was totally unique and unlike the competition. Starting with a non-traditional layout for the logo design, we split the brand name into two tiers separated by 3 lines. The top and bottom lines have an icon of a pair of eyeglasses. The middle line has an icon of a heart.
This innovative design approach:
- Creates visual hierarchy: The two-tier layout creates visual interest
- Communicates symbolic meaning: Eyeglasses represent vision care, heart represents care and compassion
- Ensures uniqueness: Non-traditional layout sets them apart from competitors
- Conveys premium feel: Sophisticated design communicates quality and expertise
Brand Applications: Impactful Brand Recall
In these photos, you can see how Elite Eye Care branding appears on different touchpoints of their clinic. The stunning brand identity stands out and creates impactful brand recall, ensuring that patients remember Elite Eye Care when they need premium optometry services or quality glasses and contact lenses.
Result: Brand Identity That Stands Out
The brand identity we created for Elite Eye Care successfully differentiates them in the competitive optometry market. The comprehensive brand transformation delivers:
Strategic Outcomes
- Unique identity: Brand identity successfully stands apart from competition
- Premium quality: Visual identity successfully communicates premium quality
- Care communication: Brand successfully communicates care and compassion
- Differentiation: Brand successfully differentiates from other optometry clinics
- Non-traditional layout: Logo design successfully is unique and unlike competition
- Complete brand system: Non-traditional logo, brand identity system, and visual language create unified experience
Implementation Success
Today, Elite Eye Care uses this comprehensive brand identity to attract clients from around the world who need premium optometry services. The innovative logo design with eyeglasses and heart icons communicates both expertise and care, while the non-traditional layout ensures they stand out from competitors. The brand successfully positions Elite Eye Care as a clinic that combines cutting-edge eye care with compassionate service, with brand identity that stands out and creates impactful brand recall, ensuring that patients remember Elite Eye Care when they need premium optometry services or quality glasses and contact lenses.
Amazing logo design and branding! I was given several great options and the designers were always willing to adjust according to my feedback. They also gave their professional opinions as well. Much recommended!
Dr. Jessica Keller, Optometrist
