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Wine Label Branding
Brand Strategy Case Study

Wine Label Branding

Silverge Wines is a premium luxury wine brand offering limited production wines, champagnes, and sakes.

Napa Valley, California | China Brand StrategyBrand IdentityLogo DesignStyle Guide
Wine Label Branding

Silverge Wines: Premium Luxury Wine Branding

The Challenge: Creating a Premium Wine Brand Identity

Silverge Wines is a premium luxury wine brand offering limited production wines, champagnes, and sakes by partnering with producers and having exclusive distribution agreements for their products. In a competitive wine market where consumers have countless choices, they needed a brand identity that would communicate luxury, exclusivity, and quality.

We helped the client come up with an awesome brand name and then created a stunning visual identity including bottle label designs, custom hand illustrations, and a custom wine icon set. Creating amazing wine labels is an art form and requires not only design skills but also a sense of culture, history, and people’s tastes. Wine is at the root of culture, and branding beautiful wine labels has been in focus from ancient times.

Silverge Wines label brand design and visual identity

Wine Label Design: Art Meets Function

The best wine label design has to look awesome not only in color but also in black and white. Here you see how this wine label appears to be black and white while also hinting at color—a sophisticated approach that ensures the label works across all applications while maintaining visual interest.

Custom-made wine bottle labels enhance the image of a winery and help sell more bottles. Today there are tons more wine brands in the market and competition is tough. To make a mark in the store and attract buyers, taste and terroir are not enough anymore. Your wine logo and wine label branding are ever more important.

Silverge Wines complete brand identity system

Silverge Wines wine label design detail

Silverge Wines brand identity applications

Silverge Wines wine label design variations

Silverge Wines custom wine icon set

Silverge Wines bottle label design

Silverge Wines complete brand identity system

Silverge Wines custom hand illustrations

Silverge Wines wine label branding

Silverge Wines brand identity system

Silverge Wines logo design and visual identity

Silverge Wines premium wine branding

Silverge Wines brand applications

Silverge Wines complete brand identity

Results: A Premium Brand That Sells

The brand identity we created for Silverge Wines successfully communicates luxury, exclusivity, and quality through custom hand illustrations, a sophisticated wine icon set, and premium label designs. The visual identity system works across all applications—from bottle labels to marketing materials—creating a cohesive brand experience that helps Silverge Wines stand out in a crowded market.

Today, Silverge Wines uses this brand identity to attract consumers who appreciate limited production wines, champagnes, and sakes, positioning them as a premium luxury wine brand with exclusive distribution agreements and partnerships with quality producers.

What our clients say

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

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