Wine Label Branding
Strategy - Identity - Branding
Silverge Wines is a premium luxury wine brand offering limited production wines, champagnes and sakes by partnering with producers and having exclusive distribution agreements for their products.
Creating amazing wine labels is an artform and requires not only design skills but also a sense of culture, history and peoples tastes. Wine is at the root of culture and branding beautiful wine labels has been in focus from ancient times.
The best wine label design has to look awesome not only in color but also in black and white. Here you see how this wine label appears to be black and white while also hinting at color.
Custom made wine bottle labels enhance the image of a winery and help sell more bottles. Today there are tons more wine brands in the market and competition is tough. To make a mark in the store and attract buerys, taste and terrior are not enough any more. Your wine logoo and wine label branding are ever more important.
Top Fun & Modern Wine Logos
Wine Logos – There was a time when wine was a stuffy beverage for people who would rather discuss sugar levels than enjoy their drink with good friends. However, these days are over. There are many new wine companies and wine label brands that are pushing wine as a young, modern, and fun part of life. Their logos and wine label branding are an essential part of this marketing effort. While we have written about winery logos before, the following ten deserve an entry of their own for being part of the new wine brand.
Hiroko Chardonnay Logo
1 Here we see an inclusive circle enclosing the company’s initials. This is not in itself an uncommon theme, but in a more unexpected touch, the initials form a wine glass on its side. Bold rounded letters are used to write the company name, which continues the rather stark feeling of the logo. In all, this is a good example of how a wine logo can be ultra-clean, ultra-simple, and ultra-modern while still remaining relevant to the industry.
Wine Searcher Logo
2 This logo uses an image that can be seen in two different ways: either as a pair of glasses (minus the nose bridge) or as a modern and an incomplete picture of two bottles of wine. Both of these relate to the name, and as a combination they are clever and eye catching. Green is a clean and memorable color for this image, although somewhat unexpected. Either way, it adds a clean, earthy feeling to the logo. The name of the company is written in simple black letters that are traditional enough to ground the image.
3 This modern wine logo uses modern graphic techniques seen in green logos. First, there is an earthy palette of green and taupe with the writing in plain white. The image of a bottle flanked by leaves ties the subject of ecology into the business of wine. The way the logo’s image is formed by a continuous line adds to the modern feeling while adding a little memorable detail. Lower case writing is simple and modern but rounded to add to the friendliness of the image.
Bistro 1689 Logo
4 Using photographs or photographic elements is usually not a good idea because they don’t translate well into different media such as paper and signs. However, this logo uses the photographic image of red wine being poured into a clear goblet in a way that is simple enough to work well in a variety of forms. This simple, modern image is complimented by the company name in a modern, blocky font. The year is enclosed in a red rectangle the precise color of the red wine. Here is a bistro logo design we created for one our clients.
Fin Vin Logo
5 Wine and fish… they may go together in a meal, but they can be difficult to combine in a logo design. However, the image of fish created from wine goblets lying on their side certainly ties the two elements together seamlessly. The light blue of the fishes and bubbles combined with a deep red creates a simple yet modern color combination, while the capital letters in bold, thick print add a substantial touch to balance the bubbly image.
Newcastle Food & Wine Festival Logo
6 The most noticeable element of this logo design is the image, which can be seen either as a large cask of wine with three bottles at the bottom or the loose representation of a fork. Either way, the image is portrayed well in black and white with gold accents, and not even a touch of stuffiness. The writing is simple and straightforward to represent this event’s serious side.
7 This business uses the Latin word for time, so the use of an hourglass in the image is appropriate and even a little obvious. Combining the hourglass with a glass of wine is clever, and especially attractive considering how well the images nest together. A rich burgundy and a metallic gold add a subtle suggestion of wealth and quality. The name is written below in wording that is similar in both style and thickness to the outline of the hourglass.
Wine Gallery Logo
8 With a name like this, Wine Gallery should have an artistic logo that incorporates both wine and an art gallery sense of style. This logo design does not disappoint, with a swirling line creating a tray with a flask of wine and a single glass. The name of the company is written in a swirling font that matches this line. Black, white, and red create a sophisticated color palette that is perfect for modern wine logos in general and this company in particular.
Wine Kingdom Logo
9 How can you tie together medieval images and modern ones in a logo that relates directly to wine? While this may seem like a tall order, it nonetheless has been accomplished successfully here. A simple image of a goblet is shown here, with the top formed into the shape of a castle turret. If you look closely, the writing is the exact thickness of the details in the image, giving a clean and finished feeling to this logo design. While this logo could have been completed successfully in a variety of color palettes, black and white are certainly the go-to choice in color schemes for modern logos.
Kosher Wine Express Logo
10 This modern wine logo design uses the image of a cartoon man running while holding a tray and a wine bottle to show its company’s purpose. The cartoon is dressed in traditional Orthodox clothing, showing the company’s kosher side, while the shadow below shows that the figure is definitely mid-sprint. Our only complaint is that there is no name shown here, which is necessary considering that few people have heard of this business yet.
As you can see, wine logos don’t have to be stuffy or traditional to be attractive and relevant to their fields. If you think a modern logo design such as this might be right for your company, talk to a professional logo designer today.