London Cosmetics Company Brand Identity
Strategy - Identity - Logo Design
La Fame is a cosmetics brand based in Europe’s financial capital London but will be launched in the Asian market to start off as an imported brand and to compete with regional top local brands. The products to start off will be beauty cream, beauty soap, face wash etc.
The brief was to create an elegant logo design and brand identity that would not only suit the European market but also work well in the Asian cosmetics sector. After much research and brainstorming we came up with the strategy to approach beauty as an abstract idea.
We created an abstract and minimalistic swan icon with a flower incorporated into the design to add flair and make the swan design unique. For the typography we chose a hard edged yet elegant font and customised it to create a truly exceptional and catchy brand identity.
The brand identity had to be sophisticated enough to position the brand as a premium brand but at the same time accessible enough to be considered affordable and for daily use. This presents a problem in terms of brand strategy since this requirement feels like the brand is straddling two opposing positioning angles.
But at the heart of the brand, we recognised core values that aligned perfectly with the target audience and this enabled SpellBrand to create a simple, elegant and understated identity development that connects with customers and creates a loyal following.