London Cosmetics Company Brand Identity

Strategy - Identity - Logo Design

London Cosmetics Company Brand Identity

La Fame is a cosmetics brand based in Europe’s financial capital London but will be launched in the Asian market to start off as an imported brand and to compete with regional top local brands. The products to start off will be beauty cream, beauty soap, face wash etc.

London cosmetics brand logo design

The brief was to create an elegant logo design and brand identity that would not only suit the European market but also work well in the Asian cosmetics sector. After much research and brainstorming we came up with the strategy to approach beauty as an abstract idea.

We created an abstract and minimalistic swan icon with a flower incorporated into the design to add flair and make the swan design unique. For the typography we chose a hard edged yet elegant font and customised it to create a truly exceptional and catchy brand identity.

The brand identity had to be sophisticated enough to position the brand as a premium brand but at the same time accessible enough to be considered affordable and for daily use. This presents a problem in terms of brand strategy since this requirement feels like the brand is straddling two opposing positioning angles.

But at the heart of the brand, we recognised core values that aligned perfectly with the target audience and this enabled SpellBrand to create a simple, elegant and understated identity development that connects with customers and creates a loyal following.

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Logo Design Service Options

After much research and brainstorming, our award winning branding team will create different design directions and concepts and present them to you in beautiful branding presentations so you can see how the designs interact in the real world and help you envision how each design would help make the right impact.




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Website Design

With a professional and stunning design and layout. The website will have a content management system which will enable you to edit the pages by yourself quite easily. You can also new pages when required and upload images or videos etc.

CMS will enable you to edit the pages by yourself quite easily. You can also new pages when required and upload images or videos etc.

Post articles and resources on industry related topics to establish your brand as an authority.

Includes product catalog, product details, shopping cart, check out, credit card gateway integration, inventory management, taxes, shipping, coupons and more.


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Corporate Identity Elements

Once the logo design is completed, we will create stunning matching identity design elements to enhance the look and feel of your brand.



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Brand Identity Elements

Secondary Brand Mark/Icon which can be used in places where the primary logo would be an over-kill. Examples could include: back of a business card, watermark on letterheads or envelopes, usage on t-shirts or uniforms, corporate stamps etc

Official Brand Pattern that can used for inside covers, backgrounds etc. Examples of pattern usage can be inside lining of apparel, lining of leather bags, lining of product packaging, package external boxes wall paper, office glass sticking, vehicle wraps and more.

Brand Style Guide with logo specs and usage guidelines including logo design specs, color palette and codes including PANTONE, HEX, RGB and CMYK, typography including primary and secondary fonts used, proper size of logo and space around logo, logo background usage, information about secondary icons, pattern etc


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