Fitzgibbon Investments: Heraldic Crest Honoring Family Heritage
Situation: Creating Brand Identity for Investment Company Expanding Brand
Fitzgibbon Investments Ltd., is an investment company specializing in tech start-ups, real estate, stocks and mutual funds.
They needed a world class branding to help expand their brand and came to Spellbrand for help.
The financial investment market requires brands that communicate trust, heritage, and expertise. Fitzgibbon Investments needed a brand identity that would honor their family heritage while establishing the trust needed in the financial world.
Task: Create World Class Branding for Expansion
The challenge required:
- World class branding: Brand identity that helps expand brand
- Investment company: Brand that communicates expertise in tech start-ups, real estate, stocks, mutual funds
- Family heritage: Visual identity that honors Fitzgibbon family heritage and history
- Trust building: Brand that establishes trust needed in financial world
Action: Strategic Brand Development
Brand Story: Lasting Economic Value
Brand Story: Fitzgibbon’s mandate is to invest across industry sectors in attractive opportunities with significant growth potential. Fitzgibbon invests in various sectors with many of its investments being made by way of international partnerships and alliances. Fitzgibbon’s strategic relationship with large multinationals has led to successful partnerships through profitable joint ventures.
Fitzgibbon’s investment approach focuses on lasting economic value, which is often independent of near-term market disruptions. Fitzgibbon consistently strives to partner with best-in-class entrepreneurs and corporations and builds long-term relationships which have been a key determining factor in the success it enjoys today.
To enable Fitzgibbon to put its best foot forward in terms of its brand development, it came to the leader in the Financial Branding market segment – Spellbrand.
Brand Solution: Simplified Heraldic Crest Design
Brand Solution: Due to the family heritage and history that the Fitzgibbon name carries, our primary direction was to create a crest-based logo design that would truly represent the majesty and rich heritage of Fitzgibbon. We started with working on the Fitzgibbon coat of arms and creating a more modern version. However, after some reflection and discussions with the client, we felt that the complex design of the coat of arms was not practical for everyday branding and hence decided to approach a simplified heraldic crest-based design.
The result is a beautiful-looking logo that broadcasts the premium and rich culture of the financial investments company and strives to establish the trust that is needed in the financial world. The logo features a shield with an old English letter “F” and a crown on top. Flanking both sides of the shield are two heraldic lions representing the majesty of the Fitzgibbon legacy.
This brand solution:
- Honors family heritage: Honors family heritage and history of Fitzgibbon name
- Creates crest design: Crest-based logo design represents majesty and rich heritage
- Simplifies approach: Simplified heraldic crest more practical than complex coat of arms
- Features shield: Shield with old English letter “F” and crown on top
- Includes heraldic lions: Two heraldic lions flanking shield representing majesty
- Broadcasts premium culture: Broadcasts premium and rich culture
- Builds trust: Establishes trust needed in financial world
Result: Brand Identity That Honors Heritage and Builds Trust
The brand identity we created for Fitzgibbon Investments successfully honors the family heritage while establishing trust. The comprehensive brand transformation delivers:
Strategic Outcomes
- World class branding: Brand identity successfully helps expand brand
- Investment company: Brand successfully communicates expertise in tech start-ups, real estate, stocks, mutual funds
- Family heritage: Visual identity successfully honors Fitzgibbon family heritage and history
- Trust building: Brand successfully establishes trust needed in financial world
- Complete brand system: Simplified heraldic crest logo, brand identity system, and visual language create unified experience
Implementation Success
Today, Fitzgibbon Investments uses this comprehensive brand identity to attract investors and partners. The simplified heraldic crest-based logo design with shield, old English letter “F”, crown, and heraldic lions creates a beautiful-looking logo that broadcasts the premium and rich culture of the financial investments company and strives to establish the trust that is needed in the financial world. The brand successfully positions Fitzgibbon Investments as an investment company specializing in tech start-ups, real estate, stocks and mutual funds, with an investment approach that focuses on lasting economic value and partners with best-in-class entrepreneurs and corporations, building long-term relationships that have been key to their success.
