Cognition Vineyard Logo Branding
Cognition winery is a small, boutique winery located in the year round resort town of Park City, Utah. The owner-winemaker has experience in all phases of wine making and operations, in the US, Italy and France. Their winery is the first and only of it’s kind in Park City, with a total of only 5 wineries existing in the entire state of Utah.
Like many other wineries, Cognition Winery grapes are sourced from prestigious appellations in California, Oregon, Washington and Italy. Cognition creates varietals and blends of wines on site in the Park City winery that will be food friendly and approachable. Park City is the brand’s home, and the owners see it as the perfect location for this type of venture as it creates a niche in the popular resort town well known for fine dining, exceptional skiing and outdoor activities, wealthy primary and secondary homeowners, and The Sundance Film Festival.
The wine brand identity brief was simple yet complex. The client did not want wine bottles in the logo or traditional Park City symbols as they did not want to be pigeon holed. The client hoped that their logo can depict in some way the experiential element of our name and how one feels after drinking our wine.
Starting with the brand name, the definition of cognition that we particularly liked was: “Cognition is the act or process of knowing, including perceiving, recognizing, conceiving and reasoning. Cognition is a group of mental processes including attention, memory, learning, reasoning, problem solving and decision-making”
We wanted to create a logo that depicts the positive experience of the enjoyment of wine. So we pushed the envelope in terms of creating a modern, abstract iconic logo with simplicity at it’s core. We wanted to show the hand crafted nature of the wine.