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San Francisco Venture Capital Company Branding
Case Study

San Francisco Venture Capital Company Branding

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
San Francisco Venture Capital Company Branding

San Francisco Venture Capital Company Branding

Client

Sinewave Ventures

Year

2015

Location

San Francisco, CA

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

SineWave Ventures is a venture capital company that invests alongside the industry’s top venture capital firms in startups where the firm can add value in bridging the private-public sector divide.

They help companies that are looking to provide a service or technology to public sector clients OR need to navigate the public sector for key strategic reasons (seeking non-dilutive financing, managing political and regulatory risk, etc.).

venture capital branding

venture capital branding

venture capital branding

venture capital branding

venture capital branding

venture capital branding

venture capital branding

venture capital branding

venture capital branding

venture capital branding

venture capital branding

venture capital branding

Sinewave Ventures can participate at multiple stages of growth, but early engagement is most effective. Their investments must target a private sector customer base first and foremost. They invest in companies where a government vertical or the ability to navigate the government is not the sole focus of the business strategy. Ultimately, they are looking to work with the most promising entrepreneurs to help them build scalable, successful companies with the greatest impact possible.

To help them with their vision and marketing strategy, the client came to SpellBrand.

Brand Identity: The client’s previous logo, which is a SineWave curve with pictures of DC and Silicon Valley under each arc respectively. The client wanted to stick with that idea, and for a number of the concepts to be in a similar red, white and blue pattern (without overly patriotic tones). They were looking for a clean symbol that can be displayed where smaller, standardized image size icons are preferable to the long-form as well.

For imagery representing DC and Silicon Valley, the Capitol Building and Golden Gate Bridge were identified to be ideal.

The current logo was too long horizontally and did not have an iconic look and feel to it. Furthermore, the Hill and the Valley concept is not clear. We created a series of iconic designs based on the Golden Gate Bridge and the Capitol Hill building. With refinement and tweaking, we finally arrived at a design that showed the two landmark icons in a simple and contrasting way separated by the Sinewave.

The result is a brand mark that looks modern, professional, and subliminally patriotic.

As you can see in the branding shown on this page, this design and the colors are used effectively to establish a consistent look and feel while making sure the brand looks strong and confident. When creating brand identities, it is important to consider layout and composition that use contrast to appear strong.

What our clients say

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

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