G Pulla Reddy Sweets: From Small Shop to Retail Chain
The Heritage: A Story of Confidence and Perseverance
During the last few decades of british rule, when Kurnool was the erstwhile capital of Andhra Pradesh, Late Sri G PullaReddy Garu, a school drop-out, came to Kurnool from a nearby village with bare hands, but with a heart full of confidence.
With the great support and idea of his uncle Sri Kasireddy, GPR commenced a small sweet shop in the old town-market of Kurnool.
This heritage works because:
- Confidence: Came with bare hands but heart full of confidence
- Support: Great support and idea from uncle Sri Kasireddy
- Small beginnings: Started small sweet shop in old town-market
- Growth story: From small shop to retail chain
Growth: From Small Shop to Retail Chain
Today, they are a Retail chain comprising of 10 outlets in Andhra Pradesh. They take pride to say that no one misses purchasing sweets from our shops for their family and friends on their visit to Hyderabad.
Rebranding: Entering the Next Phase
When G Pulla Reddy Sweets wanted to rebrand themselves and enter the next phase of their growth, they turned to Spellbrand to create a stunning new and modern logo design that is nothing like any other sweet shop logo in India! The result as you can see is a beautiful new logo brings the new vision of G Pulla Reddy Sweets to life and sets the stage for the rest of the branding.
This rebranding works because:
- Modern design: Stunning new and modern logo design
- Unique positioning: Nothing like any other sweet shop logo in India
- New vision: Brings new vision of G Pulla Reddy Sweets to life
- Growth phase: Sets stage for next phase of growth
Results: A Brand That Stands Out
The brand identity we created for G Pulla Reddy Sweets successfully rebrands them from a small sweet shop to a retail chain with 10 outlets in Andhra Pradesh. The stunning new and modern logo design that is nothing like any other sweet shop logo in India brings the new vision of G Pulla Reddy Sweets to life and sets the stage for the rest of the branding, positioning them as a brand that no one misses purchasing sweets from when visiting Hyderabad.
Today, G Pulla Reddy Sweets uses this brand identity to attract customers visiting Hyderabad, positioning them as a retail chain with 10 outlets in Andhra Pradesh that takes pride in saying no one misses purchasing sweets from their shops for their family and friends, with a modern logo design that sets them apart from other sweet shops in India.
