Gwyneth’s Gift Foundation: Honoring a Life Through Brand Identity
Situation: Creating Brand Identity for Charity Foundation
Gwyneth’s Gift Foundation is devoted to making a difference in the community and the lives of those within.
Their purpose is to raise community and national awareness and education of Cardio Pulmonary Resuscitation (CPR) and Automated External Defibrillators (AED) and to encourage continued research and development in the medical areas of congenital heart defects, pediatric neurology, and traumatic brain injuries.
The charity foundation market requires brands that communicate compassion, trust, and impact. Gwyneth’s Gift Foundation needed a brand identity that would honor Gwyneth’s memory while raising awareness of CPR and AED and encouraging medical research.
Task: Create Brand Identity Honoring Memory
The challenge required:
- Honor memory: Brand identity that honors Gwyneth’s memory
- CPR awareness: Visual identity that raises awareness and education of CPR and AED
- Medical research: Brand that encourages research in congenital heart defects, pediatric neurology, traumatic brain injuries
- Community impact: Brand that makes a difference in community and lives
- Daughter’s characteristics: Logo design that represents Gwyneth’s characteristics
Brand Vision: Educated, Confident, Capable Community
Their Brand Vision – A community that is educated, confident and capable of responding to save the life of an individual in need of Cardio Pulmonary Resuscitation (CPR).
“We have been up and running and I wanted to let you know that we have received many compliments on the overall appearance and design of the brand and website. All thanks to you and your staff of course.”
Jennifer Griffen, Gwyneth’s Gift
Brand Mission: Catalyst for Survival
Their Brand Mission – To serve as a catalyst to ensure that those suffering an out of hospital cardiac arrest have a greater chance of survival because they were provided with immediate life saving measures from a community member educated on how to administer Cardio Pulmonary Resuscitation (CPR) and utilize an Automated External Defibrillator (AED).
Organization Partnerships and Education Efforts
This organization currently works with American Heart Association, Red Cross, and Mended Little Hearts. Their efforts are to educate the community, starting with schools, about the critical importance of CPR. They started the non-profit in order to prevent other families from living through a similar situation. As the leadership of Gwyneth’s Gift they have experienced loss and are driven to enact change – through laws, donations, education, and awareness – that will prevent future tragedies. In doing so we keep Gwyneth’s spirit of caring, compassion, kindness, giving and love for others alive and continuing her hope of making a difference.
This mission works because:
- Partnerships: Works with American Heart Association, Red Cross, Mended Little Hearts
- Education focus: Starting with schools about critical importance of CPR
- Prevention: Prevent other families from living through similar situation
- Gwyneth’s spirit: Keep caring, compassion, kindness, giving and love alive
Target Audience: Multiple Stakeholders
Customers are generally parents of children that suffer from congenital heart defects, community members interested in finding out where CPR classes can be taken, high school & college students interested in applying for scholarships, individuals seeking grant money for the purchase of automated defibrillators, and individuals sharing stories of lives saved with CPR/AEDs.
Action: Strategic Brand Development
Logo Design: Honoring Gwyneth’s Memory
The client wanted the design to represent their daughter (she was an Irish Dancer, her favorite color was pink, she wanted to go to Paris, she was an A honor roll student, she started a school club, she is often referred to as “always smiling”, etc.). She lived with a utopian/innocent view of the world. The client wanted us to incorporate those concepts while keeping the logo clean, sophisticated and attractive. The final result that the talented design team at Spellbrand created is true to the vision of the organization and looks beautiful.
Website Design: Accepting Donations
We also created an amazing looking website for this client that accepts donations.
Result: Brand Identity That Honors Memory and Saves Lives
The brand identity we created for Gwyneth’s Gift Foundation successfully honors Gwyneth’s memory. The comprehensive brand transformation delivers:
Strategic Outcomes
- Honor memory: Brand identity successfully honors Gwyneth’s memory
- CPR awareness: Visual identity successfully raises awareness and education of CPR and AED
- Medical research: Brand successfully encourages research in congenital heart defects, pediatric neurology, traumatic brain injuries
- Community impact: Brand successfully makes a difference in community and lives
- Daughter’s characteristics: Logo design successfully represents Gwyneth’s characteristics
- Complete brand system: Logo design, brand identity system, website design, and visual language create unified experience
Implementation Success
Today, Gwyneth’s Gift Foundation uses this comprehensive brand identity to educate the community about CPR. The logo design incorporates Gwyneth’s characteristics – Irish Dancer, pink color, Paris dreams, A honor roll student, school club founder, always smiling – while keeping the logo clean, sophisticated and attractive. The complete brand identity, combined with the amazing website that accepts donations, creates a brand that serves as a catalyst to ensure those suffering cardiac arrest have a greater chance of survival. The brand successfully works with American Heart Association, Red Cross, and Mended Little Hearts to prevent future tragedies, keeping Gwyneth’s spirit of caring, compassion, kindness, giving and love for others alive while continuing her hope of making a difference through laws, donations, education, and awareness, raising community and national awareness of CPR and AED.
