Charity Foundation Branding
Gwyneth’s Gift Foundation
Location
Fredericksburg, VA
Services Rendered
- Logo Design
- Brand Identity
- Positioning Strategy
- Website Design
Deliverables
- Final Source Files
- Brand Style Guide
Gwyneth’s Gift Foundation is devoted to making a difference in the community and the lives of those within.
Their purpose is to raise community and national awareness and education of Cardio Pulmonary Resuscitation (CPR) and Automated External Defibrillators (AED) and to encourage continued research and development in the medical areas of congenital heart defects, pediatric neurology, and traumatic brain injuries.
Their Brand Vision – A community that is educated, confident and capable of responding to save the life of an individual in need of Cardio Pulmonary Resuscitation (CPR).
This organization currently works with American Heart Association, Red Cross, and Mended Little Hearts. Their efforts are to educate the community, starting with schools, about the critical importance of CPR. They started the non-profit in order to prevent other families from living through a similar situation. As the leadership of Gwyneth’s Gift they have experienced loss and are driven to enact change – through laws, donations, education, and awareness – that will prevent future tragedies. In doing so we keep Gwyneth’s spirit of caring, compassion, kindness, giving and love for others alive and continuing her hope of making a difference.
Their Brand Mission – To serve as a catalyst to ensure that those suffering an out of hospital cardiac arrest have a greater chance of survival because they were provided with immediate life saving measures from a community member educated on how to administer Cardio Pulmonary Resuscitation (CPR) and utilize an Automated External Defibrillator (AED).
Their Brand Vision – A community that is educated, confident and capable of responding to save the life of an individual in need of Cardio Pulmonary Resuscitation (CPR).
Customers are generally parents of children that suffer from congenital heart defects, community members interested in finding out where CPR classes can be taken, high school & college students interested in applying for scholarships, individuals seeking grant money for the purchase of automated defibrillators, and individuals sharing stories of lives saved with CPR/AEDs.
The client wanted the design to represent their daughter (she was an Irish Dancer, her favorite color was pink, she wanted to go to Paris, she was an A honor roll student, she started a school club, she is often referred to as “always smiling”, etc.). She lived with a utopian/innocent view of the world. The client wanted us to incorporate those concepts while keeping the logo clean, sophisticated and attractive. The final result that the talented design team at SpellBrand created is true to the vision of the organization and looks beautiful.
We also created an amazing looking website for this client that accepts donations.