Charity Foundation Branding

Gwyneth’s Gift Foundation is devoted to making a difference in the community and the lives of those within. Their purpose is to raise community and national awareness and education of Cardio Pulmonary Resuscitation (CPR) and Automated External Defibrillators (AED) and to encourage continued research and development in the medical areas of congenital heart defects, pediatric neurology, and traumatic brain injuries.

We have been up and running and I wanted to let you know that we have received many compliments on the overall appearance and design of the brand and website.  All thanks to you and your staff of course.

– Jennifer Griffen, Gwyneth’s Gift

This organization currently works with American Heart Association, Red Cross, and Mended Little Hearts. Their efforts are to educate the community, starting with schools, about the critical importance of CPR. They started the non-profit in order to prevent other families from living through a similar situation. As the leadership of Gwyneth’s Gift they have experienced loss and are driven to enact change – through laws, donations, education, and awareness – that will prevent future tragedies. In doing so we keep Gwyneth’s spirit of caring, compassion, kindness, giving and love for others alive and continuing her hope of making a difference.

Their Brand Mission – To serve as a catalyst to ensure that those suffering an out of hospital cardiac arrest have a greater chance of survival because they were provided with immediate life saving measures from a community member educated on how to administer Cardio Pulmonary Resuscitation (CPR) and utilize an Automated External Defibrillator (AED).

Their Brand Vision – A community that is educated, confident and capable of responding to save the life of an individual in need of Cardio Pulmonary Resuscitation (CPR).

Customers are generally parents of children that suffer from congenital heart defects, community members interested in finding out where CPR classes can be taken, high school & college students interested in applying for scholarships, individuals seeking grant money for the purchase of automated defibrillators, and individuals sharing stories of lives saved with CPR/AEDs.

The client wanted the design to represent their daughter (she was an Irish Dancer, her favorite color was pink, she wanted to go to Paris, she was an A honor roll student, she started a school club, she is often referred to as “always smiling”, etc.). She lived with a utopian/innocent view of the world. The client wanted us to incorporate those concepts while keeping the logo clean, sophisticated and attractive. The final result that the talented design team at SpellBrand created is true to the vision of the organization and looks beautiful.

We also created an amazing looking website for this client that accepts donations.

The foundation was established to honor the life of Gwyneth Morgan Griffin. You can check out their website at

Charity Foundation Branding

Client: Gwyneth’s Gift Charity Organization

Services: Logo Design, Brand Identity, Brand Strategy, Donation Website

Working with Gwyneth’s Gift and bringing their vision to life was such an awesome experience. You can read more about the brand identity we created for this charity foundation here. Balancing branding with ease of use and making the message center stage was the brief for the website and we achieved that to the maximum. The end result is an elegant yet powerful website that tells Gwyneth’s story and compels users to take action.

gwyneths gift charity branding

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