Autism & Sensory Products Brand Strategy, Branding & Website

SensaCalm Weighted Blankets

SensaCalm is a leading provider of sensory products. SensaCalm stands for the betterment of sensory seekers through sensory diet innovation and evolution, superior relationship and knowledge sharing along with education and training to raise awareness and alleviate challenges associated with Autism Spectrum and Sensory Processing Disorders. After several years of successful operation, SensCalm needed to reinvent itself to ensure market domination and face growing threats and competitors.

Check out the complete brand style guide post 

For SensaCalm, we created an awesome brand strategy that included competitive positioning, market analysis, method of delivering value, brand architecture and experience, messaging strategy and marketing strategy.

Once the strategy part was complete we had a complete road map of how the brand would communicate with their target audience and create the most impact.

From this we developed their visual language which included primary brand marks, secondary brand marks, brand identity elements, color palette, font treatments and more.

Developing a visual language has to take into consideration all the brand’s touch points and aspire to behave consistently across of all media.

On the right you can see one of the awesome weighted blankets that SensaCalm produces and you can see the quality of the workmanship!

SensaCalm stands for the betterment of sensory seekers through sensory product innovation, knowledge sharing and education to raise awareness and alleviate challenges associated with Autism and  Sensory Processing Disorders. With a unique forum based community structure, SensaCalm gives access to experts and other experienced community members for clarifying questions that parents and carers of sensory seekers have daily.

To communicate this positioning statement effectively we also created a whole lot of branded elements including unique designs for tshirts packaged with meaning!

We created a robust CMS based ecommerce website with a beautiful design and user friendly front end to help with conversion. The website enables the client to do that following:

Catalogs and Products

  • Setup an unlimited number of Catalogues & Products
  • Set Release and Expiry on any Catalogue or Product
  • Configure the order in which catalogues or products are ordered (put popular products first)
  • Use sophisticated product search module to allow customers to search by keywords, within a catalogue, within a price range and choose how they want the products listed
  • Put any product On Sale. This crosses out the products retail price. E.g. was $199 now only $99.
  • Collect customer comments on any product
  • System utilizes Ajax technology for better customer experience

Other Features

  • Give individualized discounts to any customer for any catalogue
  • Integrated customer database that grows as customers buy or interact with your online shop
  • Inventory Control
  • Cross and upsell features
  • Multi-currency support
  • Sell Gift Vouchers
  • SEO integration into Google, Yahoo and Windows Live


  • Options of offering free shipping, or flat rate shipping. Cater for specific distribution logistics, like table rate shipping

Inventory Management

  • Easily manage your digital or physical products with an intuitive user interface. Rest assured your shop will scale with your growth. Assign store managers to handle the day to day inventory management.


  • Tax is the last thing you want to think about when opening a shop. We’ve made it simple. Configure tax settings with tax classes & local tax rates.
product page boosters

Check out more luxury branding client case studies

Stylesbrough London

Fashion designer Femi embarked on a mission to create an online fashion retail store focused on serving the fashion hungry 23–45 yrs olds who are value conscious through non mainstream brands.

YR Haute Couture

YR Couture is a fashion house that creates exclusive and often trend-setting fashions for men and women. Haute couture is fashion that is constructed by hand from start to finish, made from high quality.

Poshlum Clothing Label

When Poshlum contacted SpellBrand to help them create a premium luxury clothing brand, we were excited at the prospect. We specialize in helping fashion and clothing labels launch maximize their brand assets.

Related Works