SpellBrand Brand Management

Even if your company doesn’t do business directly over its website, there are good reasons to use email marketing to brand your company and spread the word about your products and services. First, it’s inexpensive and makes it to the target with lightning speed. Second, many people check their email with much more regularity than [...]

2010 has brought new trends, both in marketing and among your customer base. Here are five ways that you can find marketing success for your small business in 2010.

An HP survey recently examined small business owners and their marketing plans, looking for trends and changes. There were a few elements that, while not surprising to marketing consultants, may be interesting for small business owners who haven’t been following the changing times. Digital media is more important than ever to success in any field. [...]

Marketing to the affluent is different from marketing to any other group. These discriminating customers have been raised with different social values as well as exposure to some of the highest quality products the nation has to offer. This makes for a unique group of potential consumers, one that small business owners ignore at their [...]

Brand integration is a subject that many business owners talk about, but few feel they really control. This is because it is a rather abstract idea. However, you can gauge your brand integration by asking yourself the following five questions.