SpellBrand Brand Management

Many people think of text messaging as the sole domain of teenagers, but it has some very useful applications for small business owners. Text messages can be an affordable and very efficient way of communicating with your target audience. Even presidential campaigns are using this media for announcements and marketing messages. Here are a few [...]

Does your business have a mission statement? While this may seem rather unnecessary when compared to many other, more visible elements of a brand, writing one can help you define your brand and your purpose in a way that nothing else can replace. In fact, having a mission statement and sticking to it can make [...]

Are you ready to start a small business but unsure of what you could possibly do? One key to success is to choose a field that you already know well. The coach and assistant coach of University of South Carolina’s women’s basketball team did exactly this, and it has paid off immensely.

While many people have visited Israel’s Dead Sea, few have seen it as a business opportunity. However the founders of Ahava saw a cosmetics company in the making. Once a tourist stand, the company has now spread out to a global market and is finding unbelievable success in the highly competitive cosmetics industry.

When it comes to branding, having a great logo is essential. However, many owners and managers think that image marketing stops there. A tagline is one brand aspect that many small businesses ignore at their peril. This one short phrase can define your company and set you apart from the competition. However, creating a tagline [...]