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Feel like a Social Marketing Kick Start?

4. February 2010

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Feel like a Social Marketing Kick Start?

With millions of followers and more every day, social networking and microblogging sites such as Twitter are a promising and completely free way for small businesses to market themselves and get the word out about their brand. However, many small business owners sign up for an account only to feel lost as to what to [...]

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Marketing by Text

Fri, Feb 5, 2010

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Marketing by Text

Many people think of text messaging as the sole domain of teenagers, but it has some very useful applications for small business owners. Text messages can be an affordable and very efficient way of communicating with your target audience. Even presidential campaigns are using this media for announcements and marketing messages. Here are a few [...]

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Brands with a Mission

Fri, Jan 29, 2010

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Brands with a Mission

Does your business have a mission statement? While this may seem rather unnecessary when compared to many other, more visible elements of a brand, writing one can help you define your brand and your purpose in a way that nothing else can replace. In fact, having a mission statement and sticking to it can make [...]

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Selling a Good Night’s Sleep

Tue, Jan 26, 2010

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Selling a Good Night’s Sleep

Are you ready to start a small business but unsure of what you could possibly do? One key to success is to choose a field that you already know well. The coach and assistant coach of University of South Carolina’s women’s basketball team did exactly this, and it has paid off immensely.

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Going Global: A Small Business Success Story

Mon, Jan 18, 2010

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Going Global: A Small Business Success Story

While many people have visited Israel’s Dead Sea, few have seen it as a business opportunity. However the founders of Ahava saw a cosmetics company in the making. Once a tourist stand, the company has now spread out to a global market and is finding unbelievable success in the highly competitive cosmetics industry.

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Taglines: Part of the Small Business Brand

Fri, Jan 15, 2010

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Taglines: Part of the Small Business Brand

When it comes to branding, having a great logo is essential. However, many owners and managers think that image marketing stops there. A tagline is one brand aspect that many small businesses ignore at their peril. This one short phrase can define your company and set you apart from the competition. However, creating a tagline [...]

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