SpellBrand

Its really great being your own boss and being able to run your business the way you want. You don’t have to share the credit for your success with other members of a faceless corporate entity. Of course, when things go wrong, there’s no one else to share the burden. Every business man has been [...]

Work is serious business. It’s your avocation and your livelihood and you can’t afford to take it lightly. Most people start businesses in areas for their interest so they usually enjoy their work. Everyone talks about how important being involved and passionate is to the success of your business. But there’s another element that many [...]

A small business, in fact any business, is like a child. It needs to grow. If it doesn’t, something is wrong with it and it’s future prospects are dim. Anyone who has started a business wants it to prosper and grow. The problem lies in the fact that most of us think that if our [...]

Let’s get one thing clear. Growth is not diversification. Growth is developing your current business so that it increases in size. Diversification is doing something new. Lets look at why, when and how you should plan your diversification.

Business growth does not happen by itself. It needs to be planned, guided and nurtured or else it will lose its way and wander off into a swamp of uncertainties and get sucked into the quicksand of unfocused objectives. Your business needs to keep growing. An increase in your sales due to the quality of [...]