SpellBrand

Media coverage is a very important aspect of your branding strategy and it should be handled with care. As advertising continue to lose its credibility among consumers, your business should strive hard to grab media attention.
Writing a press release is one of the common and cost-effective tactics you can employ immediately, second to getting [...]

The best thing about branding is anyone can do it. From corporations to small business, the opportunity is always there. Unfortunately, it is still somewhat confined to products alone. It’s time to widen your perspective and maximize your branding opportunities. Here are some virtually hidden gems right under your noses:

In business as in war, your reputation will always precede you. Thanks to the power word-of-mouth and viral marketing, many customers have will have opinions even before they step in your retail store or “Google” your website. In the era of cutthroat competition and sluggish economic growth, your brand reputation is a double-edge weapon that [...]

With so much information available in the Internet and so little time, it is understandable that many people do not thoroughly read the contents of our websites. We simply skim and click once we find the keywords or phrases that we’re looking for.

No matter how the world lauds the skills and courage of U.S. Airways Capt. Chesley Sullenberger III for his remarkable landing in the icy waters of New York’s Hudson River, the fact remains that brand image is already tarnished. In fact, Sullenberger’s heroic act is the only thing that might give this brand a second [...]