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Choral Music Brand Identity
Case Study

Choral Music Brand Identity

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Choral Music Brand Identity

Choral Music Brand Identity

Client

Kinnison Choral Co.

Location

St. Louis, MO

Design Style

Abstract Logo

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Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

“Charlie and Carrie believe that vocal music has the power to heal, inspire, entertain, and connect people all over the world. No matter your background, religion, nationality, beliefs, or level of talent, the world needs your voice.” – Charlie + Carrie

choral music brand identity

choral music brand identity

Kinnison’s main product is choral rehearsal tracks, which are digital audio files of a piece of music that allow choir members to rehearse their harmony parts in the comfort of their own homes.

The tracks let them hear the other parts sounding while they sing theirs, so they can still hear the “choir” while they are rehearsing, even at home.

Mash and his team at Spellbrand Inc. have exceeded our company’s expectations for our rebranding project. They are true craftsmen at what they do - spending time to research the smallest of details of our brand so that the brand story is creative and abstract but also cohesive and connected. We are beyond confident with our new brand and we cannot thank Mash and his team enough. Bravo! Highly recommended!

Charlie KinnisonKinnison Choral Co.

choral music brand identity

Kinnison is a husband + wife team and works together to create choral rehearsal tracks for all types of choirs and genres of music. With each piece of music, they pay attention to all music markings and detail to deliver the appropriate vocal style. They have the same choral music foundation and believe that their synergy as a husband + wife team enhances the product.

choral music brand identity

choral music website design

choral music website design

choral music website design

choral music website design

choral music website design

choral music website design

choral music website design

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What our clients say

Gracienne Myers

Gracienne Myers

Banana Vital

"If you are looking for a company to design your company’s identity or even rebrand your current brand, Spellbrand is the company that you would choose, they designed my company, Banana Vital’s logo, and provided me with 6 design to choose from which made it hard to choose because they were all very good. Just recently I hired them to rebrand Mechanical Bull Sales and again every logo was great and well thought out. I am very pleased with the work that Spellbrand has provided and I am looking for to continue working with them."

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

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