Brand Strategy Archives

Brand Story: How To Attract Your Best Customers!

In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.

Mash BonigalaOctober 7, 2022

Branding

Visual Language Of Your Brand

Your brand's visual language is an extension of your brand's substance and brand story. Your brand substance is the core essence of your brand and includes purpose, vision, mission, and…

Mash BonigalaSeptember 1, 2022

Branding Strategy

Is Your Brand Message Losing You Customers?

Brand messaging is a critical part of your brand success. Don't go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press…

Mash BonigalaMay 2, 2024

Branding Strategy

Why You Need A Brand Mentor

Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer…

Mash BonigalaJanuary 15, 2024

Branding Branding Strategy

The 10 Commandments Of Brand Building

In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand building…

Mash BonigalaOctober 27, 2022

Branding Strategy

Create Your Brand Heritage For Success!

The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is due to the lack of heritage…

Mash BonigalaFebruary 2, 2022

Branding Strategy

How To Create The Perfect Brand Mission Statement

Most people believe that a company’s mission is to make money. While this may be true to a certain extent, most companies have a purpose that goes beyond just making…

Mash BonigalaApril 18, 2024

How To Guides Marketing Strategies

How To Create A Social Media Strategy

In this article we look at leveraging social media and understand how to create your social media strategy with an actionable plan and steps. This includes segmenting and messaging tips…

Mash BonigalaSeptember 23, 2022

Branding Strategy

How to make your dull product feel interesting

Small business owners seem to struggle creating interesting promotional content and getting engagement on social media. See how to overcome that.

Mash BonigalaMay 24, 2022

Branding Strategy

Branding Is Critical To Startup Success

Every business needs to have a strong brand. For startups it is even more critical to have a brand that is message oriented and communicates their differentiation.

Mash BonigalaJanuary 28, 2022