Brand messaging is a critical part of your brand success. Don’t go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press releases. Go for the gold and aim for consistency.
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In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
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Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer is a brand mentor!
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In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand building is as much as science as an art form. In this article I give you the 10 commandments of brand building for success!
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The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is due to the lack of heritage as perceived by the target audience. Find out what brand heritage really means.
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Most people believe that a company’s mission is to make money. While this may be true to a certain extent, most companies have a purpose that goes beyond just making money.
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In this article we look at leveraging social media and understand how to create your social media strategy with an actionable plan and steps. This includes segmenting and messaging tips too.
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Small business owners seem to struggle creating interesting promotional content and getting engagement on social media. See how to overcome that.
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