In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
Your brand's visual language is an extension of your brand's substance and brand story. Your brand substance is the core essence of your brand and includes purpose, vision, mission, and…
Brand messaging is a critical part of your brand success. Don't go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press…
Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer…
In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand building…
The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is due to the lack of heritage…
Most people believe that a company’s mission is to make money. While this may be true to a certain extent, most companies have a purpose that goes beyond just making…
In this article we look at leveraging social media and understand how to create your social media strategy with an actionable plan and steps. This includes segmenting and messaging tips…
Every business needs to have a strong brand. For startups it is even more critical to have a brand that is message oriented and communicates their differentiation.