Brand Strategy

Buyers Journey - Any marketing endeavor should start with understanding how your buyers come to buy the services or products that you are trying to market.

While the motive behind a story writer is to make as many readers as possible read his story, the motive behind every businessperson is to make as many customers use…

A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the…

Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been around for a while. In this article,…

Brand Promise - The promise you make to your target audience and the world at large is what makes or breaks your brand. What is yours for this New Year?

So what is your brand strategy? Are you depending on the quality of your product or service alone to build a quality brand? As Al & Laura Ries say in…

What kind of attitude do your customers have towards your brand? Do they like your brand or dislike it? One could argue that if they are buying from us, they…