Every business needs to have a strong brand. For startups it is even more critical to have a brand that is message oriented and communicates their differentiation.
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How To Create A Publicity Strategy
Publicity is an art and great care must be taken to create the perfect publicity strategy. Treat each publicity campaign as a unique opportunity to tell your brand story.
Continue readingHow To Create An Emotional Brand
Emotional Branding: Does your brand create emotional connections with your clients? Do they love your brand? Find how to create a powerful emotional brand!
Continue readingHow To Research Your Competition For Brand Success
In this lesson I talk about the exact steps you need to follow to effectively research your competitors and then leverage your brand strategy to beat them and dominate the market place.
Continue readingHow To Audit Your Brand For Great Success
From time to time, every brand should undergo an internal audit to ensure that the brand strategy and vision are in line with the actual implementation, messaging and marketing that are being deployed.
Continue readingHow To Create A Killer Brand Manual Or Brand Style Guide
Find out to create a killer brand manual / brand style guide – what to include, how to style it etc with photos of a client case study brand manual example. Do you have a brand manual for your brand?
Continue readingThe Importance Of A Brand Identity System
In this article we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System. Does your brand have a brand identity system?
Continue readingHow To Create A Voice For Your Lifestyle Brand
Your brand voice is the personality of your brand. This is the impression or perception that you want your brand to convey when interacting with people.
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