Brand Strategy

How is your business different from your closest competitor? A simple question with profound implications. A typical answer that most of the business owners had was that they were better…

In today's episode I look at a client's question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients…

In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do…