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Mascot Character Design Branding
Case Study

Mascot Character Design Branding

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Mascot Character Design Branding

Mascot Character Design Branding

Mascot Character Design & Development, Pencil Sketching, Inking, Digitization

Client

The Real Mob RPG

Location

London, UK

Services Rendered
  • Mascot Character Design & Development
  • Pencil Sketching
  • Inking
  • Digitization
Deliverables
  • Final Source Files
  • Brand Style Guide

The Real Mob is a world renowned RPG that allows players to emulate the life style of the Mafia era with an online playing environment.

Players move through rounds of different challenges progressing through the RPG. With over 150,000 members, TRM is a leading RPG platform in it’s genre.

mascot character sketch

mascot character sketch

mascot character sketch

mascot character sketch

mascot character sketch

mascot character sketch

mascot character sketch

mascot character sketch

mascot character sketch

mascot character sketch

Project Outcome

Brand Strategy

TRM came to SpellBrand to help them create a set of mascot characters that would brand their platform with a unique visual language. The characters would represent the various roles that players can choose to enter that world. The characters had to be classic and still have a modern look and feel about them.

Having worked on dozens of mascot character design Branding projects in the past, the SpellBrand team immediately went into an “immersion” mode that is the starting point of all character design projects that we undertake. During this phase, we research the context of the character to learn as much as possible about the character and how it interacts with its world view.

We researched the history of Mafia starting from the prohibition in the 1920s all the way up to the current incarnations. We gathered hundreds of reference photos of real life characters from the early periods to under their clothing, accessories and look and feel.

Brand Solution

We then started sketching the characters on paper with a pencil. Mascot characters that are sketched in pencil always tend to come out better compared to the characters that are created directly on the computer. This could be because the sketching process helps refine and fine-tune the subtle characteristics of the characters and give them a more natural look while still retaining their “cartoon” like base.We ended up with dozens of pencil sketches for the 10 different characters. Working with the client, we fine-tuned each sketch to arrive at the final mascot character design branding which was then rendered in ink and then digitized on the computer by scanning the sketches and converting them into vector shapes.

The final step was the coloring phase which involved applying colors in layers starting with the base colors and then ending with accentuated effects and shadows for depth.

What our clients say

Sue Politte

Sue Politte

Success In Focus

"Love it! My brand identity and logo helps quickly communicate what I do. I coach very busy business leaders who want to take their organization to the next level and are tired of all the things that are slowing things down or blocking progress. My brand identity needed to grab visual attention and communicate quickly that I help my clients get focus so they gain and build success. My new brand will help my potential clients identify with me. Thank you!!!!"

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Gracienne Myers

Gracienne Myers

Banana Vital

"If you are looking for a company to design your company’s identity or even rebrand your current brand, Spellbrand is the company that you would choose, they designed my company, Banana Vital’s logo, and provided me with 6 design to choose from which made it hard to choose because they were all very good. Just recently I hired them to rebrand Mechanical Bull Sales and again every logo was great and well thought out. I am very pleased with the work that Spellbrand has provided and I am looking for to continue working with them."

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