Core Values and Unique Personality

Is your customer base less loyal than you would prefer? Do your employees have a hard time expressing exactly what sets your corporation apart from others? If so, your company may be in need of a custom logo design. Many people think that only huge multi-national organizations need things like custom logo designs, but in fact, every business big or small can benefit from having a brand. Luckily, this can be accomplished in a few simple steps.

1. Determine your core values. What is the driving force behind your business? What factors (besides profit) affect your decision making process? If you can’t answer these questions, your customers won’t be able to, either. You need to know what issues and value systems are shaping your decisions and be able to communicate these to your logo design firm so they can be worked into your business’s custom logo designs. Also, if your customers can’t communicate what makes you the best choice, they will have no reason not to choose your competitors if a better offer comes along.

2. Define your corporate identity. If your company were a person, what kind of person would it be? What would make him or her unique? In short, what exactly sets your company apart from its competition? Corporate identity and logo design are inseparably linked, so this step is a crucial part of developing custom logo designs.

3. Create a custom logo. Some people try to accomplish this step themselves, and those who are gifted logo design team or logo designer and have the right resources may very well be successful. For others, a reputable logo design firm is the answer. A firm like SpellBrand will have a full stable of employees who are experts in corporate identity and logo design, people who can create several custom logo designs that express your company’s core values and unique personality.

4. Get your logo out in public. There are several ways to do this. Most logo design companies include custom logo designs on items likes signage and stationery design, but there are other opportunities. Your logo should be on every item that leaves your business, from invoices to packaging materials. Custom t-shirt design, hats, and other wearable items get your message out into the community and increase your market’s awareness of your brand. Whether you chose a logo design firm or created your own, that corporate identity and logo design likely result in a good investment. Use your brand to your best advantage by getting it in the public eye as much as possible.

A good logo doesn’t just fill in that lonely corner of your business card; it expresses who you are as a business and gives you the opportunity to determine your company’s core values. Creating a corporate identity and logo design is important, but presenting it accurately and attractively with custom logo designs is the key to creating and maintaining a loyal customer base. While the process of defining your custom logo design can be difficult, it is nonetheless an important part of holding your own and getting ahead in a brutally competitive marketplace.

Mash Bonigala
Mash is the Founder & CEO of SpellBrand. Since 1998, Mash has helped 100s of companies differentiate themselves from the competition through Brand Strategy and Brand Identity design. Schedule a call with Mash to discuss how to clearly communicate your brand story. (Follow him on Google+ and Twitter)
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