The holiday season is almost upon us and businesses should start thinking about how to leverage the season to generate some extra sales and revenue and more importantly create some…
Mash BonigalaApril 12, 2022
In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do…
Mash BonigalaSeptember 23, 2022
All too often companies confuse branding with logo design or vice versa. The difference is quite blurry and depends on the context of usage. In this article I will try…
Mash BonigalaSeptember 23, 2022
This weekend we had our annual business retreat in London. Every year we take a few days off to evaluate our company progress for that year and to refresh and…
Mash BonigalaJanuary 15, 2024
A startup company logo design should be carefully crafted by an expert designer who understands branding principles and has experience working with startups and related fields.
Mash BonigalaSeptember 21, 2022
The companies listed below prove that not only have they adapted to the modern marketplace – they’ve thrived, and in many cases are bigger than they’ve ever been.
Mash BonigalaSeptember 1, 2022
Despite the popularity of social media marketing, it’s not right for everybody. For many businesses, social media will not make a whole lot of sense. For some, it may even…
Mash BonigalaJanuary 27, 2022
All brands falter now and again. It depends on the mistake, but most negative situations can still be salvaged. Here are a few tips.
Mash BonigalaJanuary 25, 2022
It can be daunting to set up a brand new sports brand when you face mega-names like Nike and Adidas. These athletic giants can spend your entire marketing or branding…
Mash BonigalaJanuary 28, 2022