Powerful sales materials and literature are still fundamental tools of marketing. We look at how to evaluate sales literature and what to look for in sales materials that are effective.
In this lesson I talk about the exact steps you need to follow to effectively research your competitors and then leverage your brand strategy to beat them and dominate the…
Learn why a brand identity system is crucial for business success. Build trust, differentiation, and growth with a cohesive and impactful brand identity.
Developing a signature style is one of the best things you can do for your fashion brand. Here are top 5 reasons your fashion brand needs a Signature Style.
Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do wonders. This may sound counter intuitive to…
In a previous episode, we spoke about Brand Stories and why they are so important. Today, I’ll talk a little bit about Brand Positioning. Most companies ask the question why…