Whether your pet business is focused on selling toys, health food and supplements, grooming or something else, you need a strong brand and solid marketing campaigns to stay competitive. Presentation…
The third article in the series of Branding 101 lists some basic terminologies of branding. This follows from the second in the series: Key Branding Terminologies. A good brand campaign starts…
Given the challenges that brands face these days, more have become more vulnerable to collapse. It is a very depressing event for any business owner to see his or her…
Having a Brand Evangelist elevates the credibility of your company by having someone established as a leading authority, it increases the emotional affinity and likeability of your company through personality…
A company mascot for your business could be just what you need to help develop deeper brand loyalty with your customers and could play an important part in your branding.…
As an entrepreneur, you may know a lot of things about your business and the industry in which you’re competing, but you might not be clear with the concept of…
Unfortunately, the image you’re trying to cultivate might not agree with how it is actually being perceived. How can you tell if you’re experiencing a brand disconnect, and how can…
In a competitive world, there are few differentiating factors that would have as much impact on your bottom line as your recession-proof brand strategy.
As a new business, it is always difficult to find immediate footing. There are many competitors out there and getting the attention of the target market will be very difficult…