Corporate Brand Strategy Consulting & Positioning Services
Stop competing on price. Create uncontested market space. Build a brand strategy that attracts customers like a magnet by aligning with their worldview and creating emotional connections.
Stuck in the Red Ocean?
Consumers no longer believe in advertisements. Your market is crowded. You're competing on price. Your brand is invisible in a sea of competitors doing the same thing. It's time to break free.
Welcome to the Blue Ocean
Our brand strategy service helps you create uncontested market space where competition is irrelevant. We'll help you build a brand that customers love, trust, and can't wait to share with others.
- Stand out from competitors with radical differentiation
- Attract ideal customers who resonate with your message
- Build emotional connections that drive loyalty
Our 5-Phase Process
A proven methodology that builds your business into a magnetic brand
Brand Substance
We strip your brand to its core essence and build up the substance. Define your brand purpose, vision, and mission that will guide all future decisions and inspire your team and customers.
Positioning Strategy
Through comprehensive competitive research, we identify your "Onlyness" - the radical differentiation that makes competition irrelevant. This is your ticket to the Blue Ocean.
Customer Persona Design
Deep research to identify your ideal customer persona and archetypes. Understand their desires, fears, and worldviews so your brand message resonates at a visceral level.
Messaging Framework
Create a brand message playbook with clear tone and voice guidelines. We'll identify your brand archetype to ensure your messaging resonates authentically. Plus, 6 months of messaging crafted to engage, convert, and build loyalty with your audience.
Visual Language Strategy
Define the visual direction for your brand identity, including color psychology, typography, imagery style, and design principles that will make your brand instantly recognizable.
Strategic Brand Success Stories
See how strategic positioning transformed these businesses
Stay Shark: Crafting The Neat Shark's Premium Grooming Empire
Hyderabad Italian Bistro Logo Design & Branding
Dominican Republic Cigars Brand Identity
Rebranding A 135 Year Old Gunmaker Brand
Marikit® Fashion & Apparel Branding & eCommerce Website
Chadron State College Mascot Logo
Choose Your Package
Tailored brand strategy packages to fit your business needs. Contact us for a personalized quote.
Foundation
What's Included:
- Brand Substance workshop (purpose, vision, mission)
- Basic positioning strategy
- Customer persona development
- Brand messaging framework
- Written strategy summary
- 1 revision round
100% ownership · No hidden fees
Strategic
What's Included:
- Everything in Foundation, plus:
- One-on-one work with senior strategist
- Complete brand strategy playbook
- Competitive research & analysis
- Blue Ocean positioning strategy
- Brand archetype identification
- Messaging framework with tone & voice
- 3 months of crafted messages
- 2 revision rounds
100% ownership · No hidden fees
Immersion
What's Included:
- Everything in Strategic, plus:
- Extended strategy workshops (4+ hours)
- Comprehensive brand strategy playbook
- Deep competitive analysis
- Customer journey mapping
- Visual language strategy
- 6 months of crafted messages
- Unlimited revision rounds
- 30-minute strategy consultation call
- Ongoing strategic guidance (30 days)
100% ownership · No hidden fees
All packages include 100% ownership of final designs
Questions? Call +1 (845) 233-6410 or contact us
Payment
You pay in full before we start
We do not offer refunds.
If you are not happy with the initial designs, tell us what missed. We come back with a second set of concepts.
What Strategic Clients Say
Hear from businesses that moved from Red Ocean to Blue Ocean
Tom McGee
PD Campus
"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"
Josh Amburn
Lakefront Docks and Lifts
"I came into this project expecting to get the best logo for our brand. That’s exactly what I received. The team at SpellBrand used the descriptions of what we do along with a color palette of our site to design three amazing concepts. Once we decided on what worked best for our needs, they worked diligently to perfect the design. Their use of their project management software makes the collaboration painless. Great work team! We’ll see you on the next project! Josh"
Sue Politte
Success In Focus
"Love it! My brand identity and logo helps quickly communicate what I do. I coach very busy business leaders who want to take their organization to the next level and are tired of all the things that are slowing things down or blocking progress. My brand identity needed to grab visual attention and communicate quickly that I help my clients get focus so they gain and build success. My new brand will help my potential clients identify with me. Thank you!!!!"
Steve Turner
Turn2Coaching
"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"
Start your project
Ready to Build Your Brand?
Join 250++ businesses that have transformed their brands with Spellbrand since 1998.