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Build The Perfect Brand

Competitive Positioning Strategy

SpellBrand can curate an excellent brand positioning strategy for your brand including the core elements, brand story and marketing funnels.

Competitive Positioning Strategy – The most critical aspect of your brand is answering the questions: What sets your product, service, and company apart from your competitors? What value do you provide and how is it different from the alternatives?

competitive positioning strategy

Competitive Brand Positioning Strategy For Startups

The essential aspect of your startup brand is to answer the most general questions, which include what one factor or feature sets your product, service, and company apart from your competitors? 

What value and branding services do you provide, and how is it different from other alternatives? Most importantly, how does a competitive brand positioning agency make a difference in your brand’s branding and marketing?

Most businesses can not answer these questions honestly or with conviction. At SpellBrand, we help clients define how they “differentiate” and can stand out with their offerings and create value for their market segment.

It is about carving out a place in the competitive landscape and having a laser-like focus to deliver on the promises made with a competitive brand positioning strategy.

Our Brand Positioning Agency Offers

  • Market profile – competitors, growth stage and size
  • Customer segments – potential customers and prospective clients with alike needs and preferences
  • Competitive analysis – opportunities, strengths, weaknesses, and risks
  • Value proposition – the type of value you will deliver to the market
  • Brand positioning strategy – How you will strategically place your product or service to capitalize on potential opportunities in the market.

Contact our brand positioning agency for a quote for your brand positioning strategy project. Let us help create your brand and take it to the next level.

We help create a robust brand positioning strategy to help your brand differentiate itself in the marketplace.

Read on to discover and explore our strategies in detail.

Market Analysis Through Brand Positioning Strategy

As a brand positioning agency, we will evaluate your competition and determine the strengths of each. It is essential to understand the competitive landscape before selecting the mindshare you want to own or gain.

The competitive landscape can shed light on new opportunities or identify mindshare already owned by a competitor that you might not be able to win. This is where the brand positioning strategy comes into play.

This incorporates:

  • Research competition
  • Evaluate competition and complete SWOT analysis
  • Competitive analysis

Competitive Analysis Via Brand Positioning Strategy

In this section we will figure out how you respond when someone asks “what does your company do?”.

This includes:

  • Review competitor’s messages
  • Outline content to include in messages
  • Determine tone of messages

Method For Delivering Value

One of the key elements of your brand positioning strategy is your value proposition – not your selling point or your messaging – but the method you use to deliver value to your market at the highest level.

This includes:

  • Select value proposition
  • Review competitor’s value propositions 
  • Analyze the market

Competitive Brand Positioning On Larger Scale

Here we will summarize and review your key market data before determining your ultimate competitive brand positioning strategy and the mindshare you’d like to own.

This includes:

  • Create a competitive brand positioning matrix
  • Define competitive brand positioning & digital strategy
  • Provide competitive brand positioning strategy services

FINAL DELIVERABLE: This section becomes a Positioning Strategy document outlining all the above sections with clear actionable items, suggestions, guidelines and text/content for direct use.

How does SpellBrand develop a competitive brand positioning strategy?

How does market analysis help in brand positioning?

What is competitive analysis in brand positioning?

How does SpellBrand deliver value through its brand positioning strategies?

How can I get started with SpellBrand for my brand positioning strategy project?