Have you ever caught yourself humming a jingle from an ad you saw years ago? That's the magic of a good story. It's not the flashy logos or the catchy…
In the contemporary commercial landscape, where the repercussions of climate change are distinctly perceptible, the onus is on businesses to prioritize sustainability. Especially for startups, this extends beyond curtailing their…
In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
The brand persona is vitally important in making human connections with your audience. This persona has to align with your audience persona. If you want your brand to connect with…
Figuring out our ICP led us to create a million-dollar business. An ideal customer profile is an avatar of your best customer and details the feelings, thoughts, likes, dislikes, desires,…
Recession is already here. Now more than ever, you need to take a step back from the daily grind of business and create a strategy to weather the impending recession…
Brand Experience - It's more important than ever for businesses to recognize the value of brand experience in the new age. Here's what you need to know.