Blue Ocean Brand Strategy - a primer on how to take your brand from the red ocean to a blue ocean by making your competition irrelevant. Concepts created by Renée…
Your brand vocabulary is more than just a set of words; it's a comprehensive toolkit that shapes every facet of your brand's communication. This vocabulary is the foundation of how…
Creating audience personas is like making a bunch of new friends. You learn about them, understand them, and then do your best to keep them happy. It’s a powerful tool…
Discover the transformative power of brand purpose in today's competitive marketplace. Our comprehensive guide unveils how aligning your brand with a core purpose can catalyze customer loyalty, enhance employee engagement,…
Have you ever caught yourself humming a jingle from an ad you saw years ago? That's the magic of a good story. It's not the flashy logos or the catchy…
In the contemporary commercial landscape, where the repercussions of climate change are distinctly perceptible, the onus is on businesses to prioritize sustainability. Especially for startups, this extends beyond curtailing their…
In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
The brand persona is vitally important in making human connections with your audience. This persona has to align with your audience persona. If you want your brand to connect with…