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Whether a business is established globally or just starting, one of its most important assets is its brand. This is the identity of a company. It gives people a vivid picture of what to expect from a company as well as what sets it apart from others. In a nutshell, it is basically all the capabilities of your business in a glance.

With a good and effective brand, a small business need not invest a lot of money in promotion. A good branding plan will give starting companies a good head start. If the brand is specific in its vision and objectives, it will help a small business use its marketing resources more efficiently.

Your brand is your calling card. A good brand will help spread the word about your small company with relative ease.

The Brand is the Message

A brand should be able to convey to people what makes a company unique. Whether through a logo or a slogan, a brand should also help define the strengths of your company.

The most difficult part in creating a brand is knowing how to start. Usually, it will be difficult to think of a brand or a company name. Just make it simple. Make your brand easy to understand so that it can stick in the minds of people.

To solidify your brand, you can use the potency of the Internet to help reach millions of people almost effortlessly. Websites have become popular reference points for people. Thus it is important to have your own website with a complete profile and description of your business. Don’t worry; this shouldn’t be expensive.

The Voice of Your Brand

In business, it is not enough that your brand details what your company is all about. You should also know how to communicate this message to other people, particularly your target market.

Maintaining a proper corporate voice is important in all your official communications from your vision to your online presence. If your company has (and your company should have) a website, blog or social media campaign, it should have a coherent tone which will communicate your brand more effectively.

But of course, talk and words can all be cheap if not backed up with action. In order to inspire viral marketing and word of mouth for your brand, your company should live by its mission, vision and objectives. Don’t just say it; do it.

The Sight of Your Logo

If you take a look at all the successful multinational companies, they all have logos which have turned into enduring images of their brands. In any transaction, one glimpse of these successful logos can give consumers an assurance that they are dealing with a reputable and professional company. Simply put, consumers know that they are in good hands. This is the importance of having a good logo.

If you’re a starting business, you need to put in time and effort when deciding on your logo. This is an important decision which you should not entrust to merely anyone. When your business expands and become more successful, the logo of your choice will embody the progress and achievements of your company.

A memorable logo always stands for something. Work hard to make sure this logo will embody a company with high quality products or services. Of course, it helps if the logo is simple and easy to understand. It can easily become a classic.

Contrary to popular belief, you need not invest huge amounts of money to craft a logo for your brand. The look of your logo should reflect the image of your business. Once you’ve chosen a logo, it should always be in all of your corporate activities and official communication to create familiarity.

Finding Your Target Market

When branding for a small business, you should remember that a coherent and simple message works best. This helps to make your brand more memorable and familiar to people. With the help of branding, your business can hopefully catch the attention of its target market to help boost sales.

Always remember that it is up to the business to point the creative direction of its brand. But ultimately it is the people who will decide what your brand will represent.

Mash Bonigala

Mash B. is the Founder & CEO of SpellBrand. Since 1998, Mash has helped conscious brands differentiate themselves and AWAKEN through Brand Strategy and Brand Identity Design. Schedule a Brand Strategy Video Call with Mash.