Insights & Strategy
Explore brand launches, rebrands, and strategies. Search by topic or dive into the latest insights.
Most brand names don't survive their first border crossing. After naming brands that operate across 30+ countries, here's why international naming is harder than founders think, what actually goes wrong, and the framework that prevents your name from becoming a punchline in your biggest growth market.
Every startup founder knows about technical debt. But the most expensive debt most companies carry isn't in their codebase. It's in their name. Here's how naming debt accumulates, what it costs, and the exact moment it becomes cheaper to pay it off than to keep paying interest.
The names that feel safe in the boardroom are the names that disappear in the market. After naming 250+ brands, here's why the slight discomfort you feel about a great name is actually the signal that it's working.
Founders name brands from the inside out: what the company does, what the technology is, what the vision means to them. Buyers don't care about any of that. After 250+ naming projects, here's how to name from the buyer's perspective and why it changes everything.
Your product can be copied in six months. Your price can be undercut tomorrow. But your brand name, if you chose it right, is the one competitive asset that's permanently yours. Here's how naming creates a moat that widens every year.
You've narrowed it to three names. You can't decide. Every name has a flaw, every name has a fan on your team, and the launch date is closing in. Here's the decision framework I've used for 250+ naming projects to cut through the deadlock and pick the right name with confidence.
Scroll through Product Hunt for ten minutes and you'll see the crisis. Hundreds of B2B software companies with interchangeable names that signal nothing, stick to nobody, and evaporate the moment a customer tries to remember them. Here's how we got here and how to escape it.
Your brand name is your first pitch. After naming brands that have collectively raised over $50M in funding, here's how the name influences investor perception and what founders get wrong.
Brand naming isn't an expense. It's an investment with measurable returns across sales, marketing, hiring, and valuation. After 250+ naming projects, here's exactly how a great name pays for itself.
Your brand name might be holding you back. After renaming dozens of established businesses, here are the 6 signs it's time to let go, the real cost of renaming, and the process that protects the equity you've already built.
After 26 years and 250+ brand names, here are the seven naming strategies we use repeatedly because they produce names that survive trademark screening, resonate with audiences, and compound in value over time.
A line-by-line breakdown of what separates a $5K brand from a $100K brand. After 26 years of pricing branding projects, here's the honest truth about where the money goes and whether it's worth it.
After building 250+ brands since 1998, we've identified the single habit that separates brands that thrive from brands that quietly disappear. It's not what the branding industry tells you.
Brand purpose has become the most overused, misapplied concept in modern branding. Here's why most companies should stop pretending they exist to change the world and start focusing on what actually works.
A brand naming agency telling you the name isn't everything? Yes. After naming 250+ brands since 1998, here's the uncomfortable truth about what actually drives brand success.
Your brand is only as strong as the people who deliver it. Learn how to align internal culture with your external brand promise so that every employee interaction reinforces what your marketing communicates.
Explore 50 real brand name examples across 10 industries with expert analysis on why they work. Get naming inspiration and learn what makes a brand name memorable.
Compare the three main approaches to brand naming: hiring a professional agency, doing it yourself, or using AI tools. Honest breakdown of costs, quality, risks, and ideal use cases.
Guides & Resources
Step-by-step guides and expert insights to help you navigate branding and logo design.
Master the psychology of color in logo design.
Learn how to create a jewelry logo that captures elegance and sophistication. Discover expert strategies and insights to help your business succeed.
Learn the difference between eye-catching and cluttered logo designs. Discover expert strategies and insights to help your business succeed.
Explore the fascinating history of the Canon logo, from its Buddhist origins to its modern iconic design. Discover how this legendary brand evolved its visual identity.
Understand the pros and cons of DIY logo design. Learn when it makes sense to design your own logo and when professional design is worth the investment.
Master the art of business card design with these five essential rules. Discover expert strategies and insights to help your business succeed.
Discover how strategic co-branding partnerships can expand your reach, build credibility, and drive growth. Learn expert strategies for successful brand collaborations.
Learn how a well-designed sports team mascot can boost team morale, build fan loyalty, and drive merchandise sales. Get expert insights on creating memorable mascots.
Learn how to extend your brand beyond visual identity into every customer interaction. Discover expert strategies and insights to help your business succeed.
Discover the top 10 how top insurance brokers in the world have awful logos logos. Discover expert strategies and insights to help your business succeed.
Ok. Now that you have decided to get a logo designed there are a few things that you need to be aware of so that you can get the most out of your logo...
Learn how to trademark a logo design and why you should. Complete guide to protecting your brand identity with trademark registration.
Discover why some healthcare facilities compromise on logo design and how it harms their reputation. Get actionable tips and strategies from industry experts.
Discover why crowdsourcing your logo design is a costly mistake. Discover expert strategies and insights to help your business succeed.
Discover the essential elements needed to start a successful online business. Discover expert strategies and insights to help your business succeed.
Learn how company mascots can strengthen your brand identity. Discover the power of mascot design for business branding.
Learn when and how to pitch a logo redesign to clients. Expert insights on transitioning from old to new brand identity.
Explore airline logos and their use of color. Discover how airlines use color psychology in their branding and logo design.
Complete guide to logo design file formats. Learn about EPS, AI, PDF, PNG, SVG and when to use each format for your logo.
Learn the key differences between vector and raster graphics. Understand when to use each format for logo design, print, and digital media.
Logo Collections
Expert analysis of iconic logo designs across industries and styles.
Discover the top 10 how top insurance brokers in the world have awful logos logos. Discover expert strategies and insights to help your business succeed.
Discover the top 10 online boutique logos | boutique logo logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Discover the top 10 online web application logo designs logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Discover the top 10 simple logos (yet effective logos) logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Discover the top 10 american university & college logos logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Discover the top 10 car company logos logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Get in touch with our team and let's discuss how we can transform your brand.
