Color Me Successful: Five Ways to Incorporate Color into Your Brand
Most brands have a signature color scheme, whether it is black and white or a more creative palette. However, many companies think that their carefully chosen colors are limited to their letterhead, logo, and signs. However, using your colors throughout your business will give a better rounded experience to people who interact with your business while helping to make those colors synonymous with your brand. Here are five places where you can show your true colors with huge success.
Locations. This includes both the interiors and the exteriors. Even bright or unusual colors can be used as accents. If your signature color is too dark for a primary color, try lightening it or reserving it for trim. Your colors can also be used in interior decorating and even in your home decoration logos. The main intent is to have your color associated with your business, and this can be done in a variety of ways, but all come down to simply using your color as often and as obviously as possible.
Employee uniforms. Your employee uniforms or dress code are natural extensions of your brand, so why not make them coordinate? Many well known companies have done this with great success. Not only does it add to your branding, it makes it easier for customers in your location to separate employees from other shoppers with company uniforms. It may even inspire more brand compliant behavior in your employees, as it will be a symbol of the image you are trying to project.
In-Store Signage. Most companies include their brand colors on their outdoor signage, but they drop the ball when it comes to indoor signs such as posted memos and location signs. In many cases, these are printed on an in-house computer, so it isn’t very difficult to change the colors. When all communication and signs are printed in your color and font, it adds to the entire branding experience and enhances brand recognition.
Product Packaging. If you are packaging any of your products or placing them in bags at purchase, it’s important to use your brand colors in these packages. This will take your brand into your customers’ homes, where it is bound to be seen by other people. Having your brand name on product packaging, including store bags, will improve visibility while taking your logo into the public in new and powerful ways.
Advertisements. A brand is an important part of your marketing, which is why it is so shocking how many small businesses do not incorporate their brand colors into their advertising. If a person is featured in your advertising, make sure they are wearing your colors. Incorporate brand fonts and colors into the text. There is no reason not to do these things, and they will have positive impact on your business and your brand.
This is not a comprehensive list, but rather the five places where the use of color in your logo design will have the most impact. Your brand colors, image, and fonts should be used throughout the business, wherever they will be visible and give a positive impression. This will build your brand and help you reach your branding and business goals.