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What are startup problems?

Anything that’s difficult to deal with is a problem.

Problems are an integral part of our lives, like a kitchen is an integral part of a home.

As long as we exist, problems exist.

Problems are of different types. They are found in every aspect of our life, and in business. In fact they are the business! Including startup companies.

When it comes to problems, most of us try to pass the buck, as the old saying goes. But that is not how Martin Zwilling, a veteran startup mentor, executive, blogger, author, tech professional and angel investor, looks at problems. I can’t agree more when he said:

“A problem is actually an opportunity in disguise!”

in his “Nine Steps to Effective Business problem Solving” article posted in Business Insider (2011).

Most inventions are made to answer a difficult question. Most great products are produced to make a difficult task easy. Most apps are designed to offer solutions to technological challenges.

According to, a problem is a ‘perceived’ gap between the existing state and a desired state or a deviation from a norm, standard or status.

So a ‘gap’ you got to fill out, and there are several ways (you may call them ‘solutions’) to fill the gap to help any kind of customer base. Avoiding or postponing is never the solution nor is it an option.

As the problem startups face are different, so are the solutions and the means that we use to fill in the ‘gap’.

Problems in a startup are like teething problem in a baby and the startup founder needs to solve them along with team members. You won’t knock off the baby’s teeth because the teeth bother the baby and the baby, in turn, disturbs your sleep. In other words, some problems are inevitable; they stay with us and we just sit them out. According to Martin Zwilling, they not problems but facts we should live with.

However, there are some common startup problems that every business experiences even from the business plan phase. Major startup companies have major problems and minor companies have minor problems. The difference, however, is that major companies seem to deal with their problems more easily than the startups because they have more experience, more startup resources and more experienced staff to handle them.

5 Startup Problems & more than 5 solutions

# 1 Funding

Most startups end up shutting down because of money problems. Some entrepreneurs start their ambitious projects with overconfidence or over-enthusiasm. As beginner’s luck turns bad over time, so are an entrepreneur’s moneyless plans doomed to fail.
Most startups launch their products with little or no financial reserves to fall back on when the ‘milk turns sour’.

There are several simple possible solutions to this finance problem.

There are about 500 crowdfunding platforms with different options covering different types of businesses. The best thing for a startup is to choose the one most suitable and proceed with it, after proving their salt to achieve it.

Here is a list of the top 10 crowdfunding websites for fundraising:

There are angel investors that fund a potential startup in the hope of getting a share of the profit when the startup makes it big. There are startup funding platforms. There are the Silicon Valley Venture Capital funding in addition to the more traditional investors and bankers if a startup can prove its worth.

# 2 Product Nature

A startup must know what its product or service is. Is it a product or service a customer ‘like to have’ or is it a product the customer ‘must have’. Whichever category your product or service is, you got to convince your customer. Apparel and accessories are ‘like to have’ products and ‘food’ & some of the ‘health care’ products are ‘must have’ products. Basing on this simple logic, you entice your customers. You plan your promotion policy. You design your publicity strategy.

# 3 Time Management

Time management is a skill that we all can master. Most of the business owners find it hard to balance their social and family life with their businesses. It is as important to have some time for oneself as it is to run a business. Most marriage breakups are the result of mismanagement of time. Not all professions and businesses can be managed between 9 to 5. A physician is called any time and a businessman needs to attend issues at odd times. However, with some knowledge in time management, a person can have the cake and eat it. There are several tutorials and inspiring writeups found Online. By scheduling your program, you can enjoy being with your family, relatives and friends, and manage your business peacefully.

I have addressed this issue in my article ‘Managing Time – Tips for Business Owners’.

# 4 One Man Show

Most small business owners start their businesses all by themselves. It’s not uncommon to see a single mother with two more mouths to feed starting an online business from her kitchen table with her laptop. However, once the plans are to be moved from the drawing board to the factory floor or to the office desk, you need help from others, those workers who can actually keep the boiler belly full with coal… all the time. The more the ‘boss’ is stressed out, the more damage is done to the business.

For some serious entrepreneurs, multitasking is not just a means to save money, but to do things the way they like it… keeping their mind, soul, and body in their dream project. They probably doubt the commitment of the hired professionals.

However, such sincere ‘artists’ must understand that business is like a work of art that needs not only to be appreciated but also to be sold, and through any artist can draw a picture, only an experienced professional can make it a masterpiece and sell it at a higher price!

So, you need a mate and some men to sail your ship more smoothly and safely.

# 5 Running Costs

In some cases, depending on the nature of the product or service, running costs exceed production costs. The outlets or the offices in prime locations, interior decoration of the office or equipment installation in a factory, trade regulation requirements, such as fire accident and workers’ safety precaution measures and customers’ comforts, and of course, the staff salaries may seem too burdensome for a small business owner, especially when it takes more time than normal, to make a break-even.

Therefore, the best way is, once again, listing out the priorities well in advance. There are several online and offline experts that are too ready to help you out with such mundane issues. One can always go for offers and installment facilities, like used furniture instead of expensive brand new furniture suite. Hire professionals on ‘piece rate pay method’, which will benefit both you and your employee, at least, until your business can afford full-time employees.

Online presence: The Net is cast all over… on almost all the aspects of our lives. If you are not online, you do not exist! Therefore, have your presence felt online.

I have addressed this issue, in detail, in several of my articles.

For example:

Social Media Basics For Business Owners

Ecommerce For Very Small Businesses and many more.

So, identify the problem, study it, understand it, and then find ways to turn it into opportunity!

Mash Bonigala

Mash B. is the Founder & CEO of SpellBrand. Since 1998, Mash has helped conscious brands differentiate themselves and AWAKEN through Brand Strategy and Brand Identity Design. Schedule a Brand Strategy Video Call with Mash.