Everyone wants to be a star nowadays, which may be why star logos are all around us. This shape denotes excellence, quality, and at times alternative culture. The following ten star logos represent ten very different brands, but the star shape is well used in all of them.
Design Star Logo Design
1 This popular show has the word ‘star’ in its name and therefore almost has to use the shape. However, the star logo designs is rather subtly used. The name of the show is written in lower case letters with a good balance of rounded shapes and hard edges—a balance one would expect from a design show. Lights in the background make it clear that this is a television show, while the star is somewhat marginalized, as a dot for the I.
2 Macy’s is perhaps one of the most recognizable brands in the United States, and all elements of the brand tie in to this simple yet elegant star logo. Rounded lower case letters in an ultra-thin font give a sophisticated and yet approachable feeling that is appropriate for this department store giant. The red color is eye catching and an integral part of the brand, as this same red is used in every store and in every advertising logo. The star is part of company mythology—the founder, after whom the store was named, was a sailor and had a star tattoo. This star is also used in almost all visuals coming from the store.
Aviator Star Logo
3 Because the name itself implies swiftness and speed, this logo design is well served by using symbols that imply movement. The star in this case is a modified ‘A’, with the line crossing the A made into a wavy line that becomes broken as it leaves the letter. This gives that all important sense of movement while also resembling the trails that airplanes leave in the sky. A patriotic color scheme is appropriate for the name, while the simple yet detailed font gives a sense of brand without detracting from the A.
Pret a Manger Star Logo
4 This British food purveyor has established a presence in locales as far flung as Hong Kong and the United States. They are truly a star of the healthy fast food scene, making this shape very appropriate in their logo design. While pointed, bold lettering gives a heavy feeling, this is balanced by the fact that their star logo includes only the first word of their name, which functions as a nickname for the store. Red and gold are typical fast food colors, but here they are made rich and modern art to appeal to upscale sensibilities.
Energy Star Logo
5 This label indicates that the product bearing it is more ecologically friendly than the competition. Because of the name, a star is almost mandatory. In this case, the background is in a clear blue that suggests both cleanliness and trustworthiness, encouraging people to trust in the endorsement that this label provides. The cursive, lower case writing is wavy and suggests change while maintaining an informal, friendly feeling. This Star logo design is simple, but the best ones usually are.
Converse All Star Logo
6 Most of us have owned a pair of these athletic shoes, with this logo design proudly displayed on the ankles. The star in this case ties into the name, as well as the fact that these shows were once known as being worn by ‘all stars’ in the basketball industry. The color palette is patriotic, but the colors are a little darker to make them less likely to clash with the shoes DC shoes they adorn. This star logo is ultra-simple, but this has given it the staying power to remain popular for decades.
Star Bazaar Logo
7 This hypermarket is well known in India, and its logo design is simple and effective logo enough to resonate with people all over the world. The star is a necessity, considering the name, but it is ‘humanized’ so that it looks like a brightly dressed person. The writing is ultra-basic. The yellow and orange are friendly and inviting, and they ‘pop’ pleasantly when combined with the black writing.
Hanna Barbera Logo
8 Cartoon fans all over the world will recognize this logo design. The star implies excellence while also hinting at the cartoon ‘stars’ who made this company famous. The round shape creates a friendly feeling that is certainly appropriate for a cartoon company, while the lines give a feeling of movement that attracts viewers of all ages. The multiple colors add to the sense of movement while subtly lending a youthful touch.
Famous Stars & Straps Logo
9 This logo design is commonly seen on young men’s clothing. The image is of an F, for the name of the brand, that is bold with sharp edges for a youthful, edgy feel. The star in this case adds to the hard-edged feeling. This is a very different use of the star shape—suggesting neither high class nor ‘star power’ so much as lending a little modernity.
DC Shoes Logo
10 This show company is similar to Famous Stars and Straps in that they use a star for a modern and edgy feeling. However, the similarity ends there. DC Shoes has the initials in a bold, plain font. A feeling of symmetry is produced by using a star to close in the C. The name of the company is written in slightly thinner writing, but in the same font. The use of black and white logo in the main logo design allows the company to use different colors as needed without clashing with the core brand.
As you can see, the image of a star can be used in many different ways, to imply several different meanings. Unlike more basic shapes, such as the circle and square, the meaning of a star depends heavily on culture and even on the age of the viewer. A good logo designer knows how your target audience will view this and other shapes, and how to create a logo design that will draw them in.