Christmas logos don’t have to be typical or cliched. In fact, there are many ways to keep them interesting without adding too much clutter to a logo. See how!Continue reading
Successful brands create and use visual imagery that ties into human emotions and seeps deep into the various touch points that their target audience including packaging and campaign imagery.Continue reading
We look five ways you can create your package designs that will ensure your products stand out in the marketplace and open the doors to increased sales.Continue reading
The real cost of a logo design is the impact it has on your business – both positive and negative. And no one should take their logo design lightly. Let us look at the real cost of a logo design.Continue reading
Powerful sales materials and literature are still fundamental tools of marketing. We look at how to evaluate sales literature and what to look for in sales materials that are effective.Continue reading
Developing a signature style is one of the best things you can do for your fashion brand. Here are top 5 reasons your fashion brand needs a Signature Style.Continue reading
Most people think that branding is just the logo design. Branding is much more. It is the sum total of all the experiences that people have with your brand. One of the critical and most important of those experiences is the visual language of the brand which includes the brand identity and design but also much more. Other experiences include the marketing message, customer interaction and service, products/service quality and benefits and more.
UPDATE: This article uses our old logo design as an example.