Your brand's visual language is an extension of your brand's substance and brand story. Your brand substance is the core essence of your brand and includes purpose, vision, mission, and…
Successful brands create and use visual imagery that ties into human emotions and seeps deep into the various touch points that their target audience including packaging and campaign imagery.
We look five ways you can create your package designs that will ensure your products stand out in the marketplace and open the doors to increased sales.
The real cost of a logo design is the impact it has on your business - both positive and negative. And no one should take their logo design lightly. Let…
Powerful sales materials and literature are still fundamental tools of marketing. We look at how to evaluate sales literature and what to look for in sales materials that are effective.
Developing a signature style is one of the best things you can do for your fashion brand. Here are top 5 reasons your fashion brand needs a Signature Style.