Conversion Rate Optimization (CRO)

Conversion Rate Optimization service starts from $750

Most businesses often think that the ultimate goal is to get tons of traffic to their website. Nothing can be farther from the truth. That is one of the goals – but not the ultimate goal. The ultimate goal should be to have conversions on your website.

Imagine you are getting 10,000 visitors to your website and covert 100 visitors into leads or prospects or customers or whatever other metrics you may have set as the conversion goal. That is a 10% conversion rate. Now, if you get 20,000 visitors, you get 200 converts. However, it is not easy to double your traffic and you are dependent on external factors, over which you have little to no control, to achieve this.

But if you optimize your conversion on your website, you could quite easily increase your conversion rate from 10% to 20%. This means that with the same amount of traffic you now have doubled the leads, prospects or customers. And the best part is that this is an internal activity and within your control.

Wikipedia defines CRO as follows:

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as CRO.

Conversion Rate Optimization is the process of increasing website leads and sales without spending money on attracting more visitors by reducing your visitor “bounce rate”. A conversion rate is defined as the percentage of visitors who complete a goal, as set by the site owner. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, images and content help one convert more visitors into customers.

There are several approaches to conversion optimization with two main schools of thought prevailing in the last few years. One school is more focused on testing as an approach to discover the best way to increase a website, a campaign or a landing page conversion rates. The other school is focused more on the pretesting stage of the optimization process. In this second approach, the optimization company will invest a considerable amount of time understanding the audience and then creating a targeted message that appeals to that particular audience. Only then would it be willing to deploy testing mechanisms to increase conversion rates.

At SpellBrand, we have over 10 years experience in CRO and we can help you increase your conversion rates on your website through a strategic website and design elements which align with your business goals for your website. Talk to us today to find out how we can help!

  • Love it! My brand identity and logo helps quickly communicate what I do. I coach very busy business leaders who want to take their organization to the next level and are tired of all the things that are slowing things down or blocking progress. My brand identity needed to grab visual attention and communicate quickly that I help my clients get focus so they gain and build success. My new brand will help my potential clients identify with me. Thank you!!!!

    Sue Politte
    Sue Politte Success In Focus LLC West Chester, PA 19382
  • I feel very lucky to have found Spellbrand. The guys working on my logo communicated very well and are very talented. They made the process comfortable and they were willing to work with me and help in any way. I would honestly recommend these guys to anyone, and I will.

    Matthew James Smith
    Matthew James Smith Photographer Extraordinaire
  • Another great logo at a great price with great service. what more could you ask for? 🙂

    Gene Sower
    Gene Sower Samson Media Montclair, NJ 07043
  • It was a pleasure dealing with Mash and his team. They were very professional from the beginning and went out of the way to accommodate me. The design ideas for my brand were excellent and they produced everything in a timely fashion. I look forward to working with them on my website.

    Tay Diwan
    Tay Diwan Majestic Properties
  • You guys got my brief spot on. The brand story development was awesome. Then the creative process was impressive too. Because all draft designs were so impressive, I had trouble choosing my favourite. Thanks again. Nick

    Nick Kewney
    Nick Kewney YourBit Glasgow G3 7RW, UK
  • Great, service fairly fast, although I would have asked for a little more human chat and guidance through the process but overall good.

    Colin Hoggins
    Colin Hoggins PALAH Ltd Newcastle, Wallsend
  • Excellent strategy service and plans for rolling out brand and campaigning to reach out market. Visual designs were awesome and the whole process was smooth. I particularly enjoyed my strategy calls with Mash and applied a lot of his suggestions and action items to our brand launch. Would like to work with SB again.

    Perry DeGregorio
    Perry DeGregorio Azzan Exhibits Glen Rock, NJ 07452
  • Great, service fairly fast, and guidance through the process was overall great.

    Colin Hoggins
    Colin Hoggins PALAH Ltd