Conversion Rate Optimization (CRO)
Conversion Rate Optimization service starts from $750
Most businesses often think that the ultimate goal is to get tons of traffic to their website. Nothing can be farther from the truth. That is one of the goals – but not the ultimate goal. The ultimate goal should be to have conversions on your website.
Imagine you are getting 10,000 visitors to your website and covert 100 visitors into leads or prospects or customers or whatever other metrics you may have set as the conversion goal. That is a 10% conversion rate. Now, if you get 20,000 visitors, you get 200 converts. However, it is not easy to double your traffic and you are dependent on external factors, over which you have little to no control, to achieve this.
But if you optimize your conversion on your website, you could quite easily increase your conversion rate from 10% to 20%. This means that with the same amount of traffic you now have doubled the leads, prospects or customers. And the best part is that this is an internal activity and within your control.
Wikipedia defines CRO as follows:
In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as CRO.
Conversion Rate Optimization is the process of increasing website leads and sales without spending money on attracting more visitors by reducing your visitor “bounce rate”. A conversion rate is defined as the percentage of visitors who complete a goal, as set by the site owner. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, images and content help one convert more visitors into customers.
There are several approaches to conversion optimization with two main schools of thought prevailing in the last few years. One school is more focused on testing as an approach to discover the best way to increase a website, a campaign or a landing page conversion rates. The other school is focused more on the pretesting stage of the optimization process. In this second approach, the optimization company will invest a considerable amount of time understanding the audience and then creating a targeted message that appeals to that particular audience. Only then would it be willing to deploy testing mechanisms to increase conversion rates.
At SpellBrand, we have over 10 years experience in CRO and we can help you increase your conversion rates on your website through a strategic website and design elements which align with your business goals for your website. Talk to us today to find out how we can help!
Excellent brand strategy and design service! Everyone I worked with was very nice and highly professional. I really liked my final brand identity. Will surely be recommending to our partners and friends. Thanks you guys!
I was amazed how good the service was! Really, five stars!
SpellBrand had great attention to detail in every stage of my logo design. They sere willing to completely change gears when we were not heading in a direction I was comfortable with. In the end, I got a logo I really was comfortable with and which meant something to me and my group. Bravo!
My experience withe SpellBrand was a great one. After filling out the initial questionnaire, I was pleasantly surprised to receive several very innovative concepts, on time, which exceeded my expectations. Will certainly call upon the SpellBrand team again in the future.
This is my first project with SpellBrand and these guys definitely did exceeded my expectations, thank you. Very professional work and results. It’s worths it. Truly recommended.
Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it - Thanks Mash!
You guys got my brief spot on. The brand story development was awesome. Then the creative process was impressive too. Because all draft designs were so impressive, I had trouble choosing my favourite. Thanks again. Nick
SpellBrand did a really good job creating our brand strategy and our brand designs. Communication was clear, they listened to our design requirements and tweaked the design until we approved it. We would recommend the Strategy call with Mash - worth its weight in gold!