Everyone wants to be a star nowadays, which may be why star logos are all around us. This shape denotes excellence, quality, and at times alternative culture. The following ten-star…
The United Nations is a global organization that is known to almost everyone on the planet. The UN features many different organizations within its umbrella, all with a different purpose.…
In this week’s brand roundup, we’re covering Doritos, Panda Express and NBCU. These companies are exhibiting forward-thinking and savvy marketing know-how. We’ll explore how Doritos is engaging younger audiences with…
To build a powerful medical brand, you’ll need to know what these cliched design elements are so you can avoid them at all costs—or else use them with intention, putting…
In this post, we’ll cover several aspects of digital branding that many, many companies get wrong. You see, with the explosion in popularity of social media, many businesses rushed to…
Growth Hacking: But what is growth hacking really, and is it safe? In this post, I’ll explore these ideas as they relate to brand building and provide a framework for…
Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing results. But what is it?
It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and what they actually…
Elevate your brand with a professional brand identity designer. Discover why your business needs one and how it can help you stand out from the competition.
Employer Branding Strategy is a definitive guide on how to create a robust employer brand that will attract and retain talent that propels brand loyalty and success.