Branding

What would it mean for your company if you could add 25% to every single sale? If you learn to up-sell, this daydream could become reality. Here are five upsell…

Now more than ever, due to the COVID-19 crisis, you must work hard to build your brand. With consumers worried about a possible depression, they’ll be more conservative with their…

6 Steps to Pull off the Perfect Brand Refresh: You’ve worked hard to build your brand. But lately, things seem to be slowing down. Or maybe you feel like you’re…

In this guide, we provide tips for maintaining and even enhancing your brand image through these tough times. We start with an overview of the COVID-19 situation and its economic…

In this post, we look at a case study of how we helped created a family branding for a company with multiple sub-brands and how we used effective visual language…

Video branding is powerful. In this post, we’re going to show you how you can use video as a powerful branding tool, and why you should tap into this amazing…

In this week’s brand roundup, we’re bringing you moldy hamburgers, imperfect models, and community outreach. First, we look in on the fast-food wars, taking stock of the eternal battle between…

In this week’s brand roundup, we look at a bold new can design from Pepsi, innovative plasticpreneurs and the effects of the Coronavirus virus scare on regional businesses. Along the…

In this week’s brand roundup, we explore how Samsung is embracing VR to promote a worthy cause—enhancing their image in the process. Then we examine the dynamics of advertising in…