Weighted Training Vest Brand Identity




Pensacola, Florida

Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Brand Name
  • Icon Design
  • Final Source Files
  • Brand Style Guide

Valenser is a new company set to dominate the weighted training vest and exercise garments market sector.

To dominate the market segment and communicate the core message of the brand which is strength, courage, boldness, victory, the client came to SpellBrand.

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Training with a weighted vest can completely revolutionize your workout endeavors. And Valenser is set to revolutionize the way weighted vests look and feel.

We created an awesome logo design that is a true reflection of the brand and product essence that gives strength and courage to their clients as a beacon of light and showing the path forward.

The logo is deceptively simply – an abstract icon showing the letter V but also using the negative space to show the top of a block plane (a tool used by carpenters to shave wood to create a smooth surface) which hints at the way the products will sculpt the clients etc.

We then created a secondary brand mark for this client which looks like an emblem and can be used as a sign or crest mark. To enhance the brand value we also created an official brand pattern that repeats the secondary logo in a unique and beautiful way.