Before you begin paying for advertising on a search engine, there is a lot of work to do. In this article, we discuss how to create winning paid search campaigns.
While the revenue numbers will speak for themselves, it is your job to put them into context. We learn how to figure out the ROI of your marketing strategy.
Business benefits of trade shows - Expos and trade shows get your company out into the public and amp up the face to face connections your business can make.
Your marketing plan and your marketing strategy – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales…
In this article we look at leveraging social media and understand how to create your social media strategy with an actionable plan and steps. This includes segmenting and messaging tips…
In this article we discuss how to document a sales process that explains each step your prospect should take, the knowledge the buyer needs at each step to move forward…
Marketing a beauty salon is quite challenging. In this post I write about strategies that help to not only market your salon but take it to the next level.
Instagram is a clothing brand's best friend. Here are some effective tips on how to market your brand on Instagram which will increase sales and revenue.
In this episode, I talk about the basics of social media for business owners and how they can start off getting involved with online marketing. Hi, welcome back. It’s 2014,…